Casper
Looking for a job to get you out of bed? Casper is seeking a Commercial Marketing Coordinator who will own the marketing execution end‑to‑end for Casper’s expanding retail fleet and wholesale partnerships. Reporting directly to the Commercial Marketing Director, the role will be the first point of contact for all retail and wholesale marketing initiatives and will work cross‑functionally with Marketing, Retail, Wholesale, Environments, Creative, Growth, and the Data and Analytics teams.
This person will own the day‑to‑day marketing operations that drive traffic and support revenue objectives for our commercial channels, including Casper‑owned stores and wholesale partners. If you are looking for a highly impactful marketing role that is central to driving Casper’s retail and wholesale business, this is the right role for you. This is an exciting time to join the Casper family as we experience sustained channel growth.
Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—mattresses, pillows, bedding, and furniture—designed in‑house by the award‑winning R&D team at Casper Labs. In addition to its e‑commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
When you’re not catching zzz’s, this is what you’ll do
Lead the execution of marketing plans, promotions, advertising, and marketing communication strategies to drive store traffic for both Casper‑owned retail stores and wholesale partners.
Implement the go‑to‑market plan for existing retail doors and new store openings that build awareness, drive traffic, and sustain growth over time.
Partner with our Wholesale Team to support the successful expansion and maintenance of our wholesale channels with impactful launches and ongoing support.
Act as liaison and the first point of contact for anything marketing related across Casper’s entire portfolio of wholesale accounts.
Manage in‑store point‑of‑purchase collateral for evergreen campaigns and promotions across partners, from creative development to vendor production and deployment.
Manage ongoing audit of creative campaigns and brand pages on wholesale partner sites.
Own the creative brief process for retail and wholesale asset creation and maintain the marketing calendar for both.
Work with the Brand Marketing & Creative teams to ensure the message we deliver at every touchpoint meets our brand standards and guidelines, is aligned with priorities, and is strong enough to drive traffic and customer engagement.
Identify opportunities to translate brand position work into account‐specific brand standards.
Maintain our digital asset management tool for third‑party use.
Our dream candidate has
Bachelor’s degree.
2–3 years of experience, preferably in retail and/or wholesale marketing for an omnichannel brand.
Strong communication skills and experience partnering cross‑functionally and representing brands with external partners.
The ability to develop successful business relationships and work at all levels of the organization.
Ability to navigate both the creative and analytical sides of marketing.
Strong project management skills and ability to deliver consistent, high‑quality results on time and within budget.
Excellent organizational skills and attention to detail to manage various projects in an ever‑changing environment.
Strong analytical skills, ability to use data to optimize campaign performance, and passion for continuous improvement.
This role requires working onsite at our Richmond, VA office as a hybrid employee.
Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and years of service.
We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:
Benefits
Medical, vision, and dental insurance.
Paid Time Off.
Dream‑worthy gifted products after tenure milestones.
Employee discount on a wide range of products, with additional discounts for friends and family.
… and more!
If you dream about this stuff, this job is probably right for you. We look forward to learning more about you!
#J-18808-Ljbffr
This person will own the day‑to‑day marketing operations that drive traffic and support revenue objectives for our commercial channels, including Casper‑owned stores and wholesale partners. If you are looking for a highly impactful marketing role that is central to driving Casper’s retail and wholesale business, this is the right role for you. This is an exciting time to join the Casper family as we experience sustained channel growth.
Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—mattresses, pillows, bedding, and furniture—designed in‑house by the award‑winning R&D team at Casper Labs. In addition to its e‑commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
When you’re not catching zzz’s, this is what you’ll do
Lead the execution of marketing plans, promotions, advertising, and marketing communication strategies to drive store traffic for both Casper‑owned retail stores and wholesale partners.
Implement the go‑to‑market plan for existing retail doors and new store openings that build awareness, drive traffic, and sustain growth over time.
Partner with our Wholesale Team to support the successful expansion and maintenance of our wholesale channels with impactful launches and ongoing support.
Act as liaison and the first point of contact for anything marketing related across Casper’s entire portfolio of wholesale accounts.
Manage in‑store point‑of‑purchase collateral for evergreen campaigns and promotions across partners, from creative development to vendor production and deployment.
Manage ongoing audit of creative campaigns and brand pages on wholesale partner sites.
Own the creative brief process for retail and wholesale asset creation and maintain the marketing calendar for both.
Work with the Brand Marketing & Creative teams to ensure the message we deliver at every touchpoint meets our brand standards and guidelines, is aligned with priorities, and is strong enough to drive traffic and customer engagement.
Identify opportunities to translate brand position work into account‐specific brand standards.
Maintain our digital asset management tool for third‑party use.
Our dream candidate has
Bachelor’s degree.
2–3 years of experience, preferably in retail and/or wholesale marketing for an omnichannel brand.
Strong communication skills and experience partnering cross‑functionally and representing brands with external partners.
The ability to develop successful business relationships and work at all levels of the organization.
Ability to navigate both the creative and analytical sides of marketing.
Strong project management skills and ability to deliver consistent, high‑quality results on time and within budget.
Excellent organizational skills and attention to detail to manage various projects in an ever‑changing environment.
Strong analytical skills, ability to use data to optimize campaign performance, and passion for continuous improvement.
This role requires working onsite at our Richmond, VA office as a hybrid employee.
Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and years of service.
We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:
Benefits
Medical, vision, and dental insurance.
Paid Time Off.
Dream‑worthy gifted products after tenure milestones.
Employee discount on a wide range of products, with additional discounts for friends and family.
… and more!
If you dream about this stuff, this job is probably right for you. We look forward to learning more about you!
#J-18808-Ljbffr