Huckleberry Labs
Base pay range
$140,000.00/yr - $180,000.00/yr
About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand‑in‑hand with data science, AI, and behavioral science to provide support behind‑the‑scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About The Role We’re looking for a Brand Design Lead to shape and steward the future of our brand identity. As a growing mobile app startup, we need a design leader who can seamlessly blend conceptual thinking with hands‑on execution. This role is perfect for a strategic yet detail‑oriented designer who thrives in a fast‑paced environment and wants to make a lasting impact on how our brand is experienced by millions of users.
You’ll be responsible for defining and maintaining the uniformity of our visual brand expression across all touchpoints, creating brand guidelines, and leading an upcoming brand refresh. You’ll manage and mentor a designer on your team while also rolling up your sleeves to produce high‑quality design work yourself. Over time, you’ll help scale and expand the design team as our business grows.
Areas of Responsibility
Brand Leadership: Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms
Brand Guidelines: Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization
Brand Refresh: Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision
Design Execution: Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer‑facing materials
Team Leadership: Manage, mentor, and grow the design team
Cross‑Functional Collaboration: Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints
Creative Strategy: Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction
Requirements
8+ years of professional design experience, with at least 2–3 years in a senior or lead role
Proven experience building and evolving brand identities at a high‑growth company, preferably in tech, mobile apps, or consumer products
Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems
Proficiency in design tools (Figma, Adobe Creative Suite, etc.)
Experience managing and mentoring designers, with an interest in building and scaling teams
Strong understanding of visual design principles, typography, and storytelling
Ability to thrive in a fast‑paced startup environment and balance strategic vision with hands‑on execution
Huckleberry Labs is an equal‑opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full‑time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Benefits
Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Media
#J-18808-Ljbffr
About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand‑in‑hand with data science, AI, and behavioral science to provide support behind‑the‑scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About The Role We’re looking for a Brand Design Lead to shape and steward the future of our brand identity. As a growing mobile app startup, we need a design leader who can seamlessly blend conceptual thinking with hands‑on execution. This role is perfect for a strategic yet detail‑oriented designer who thrives in a fast‑paced environment and wants to make a lasting impact on how our brand is experienced by millions of users.
You’ll be responsible for defining and maintaining the uniformity of our visual brand expression across all touchpoints, creating brand guidelines, and leading an upcoming brand refresh. You’ll manage and mentor a designer on your team while also rolling up your sleeves to produce high‑quality design work yourself. Over time, you’ll help scale and expand the design team as our business grows.
Areas of Responsibility
Brand Leadership: Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms
Brand Guidelines: Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization
Brand Refresh: Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision
Design Execution: Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer‑facing materials
Team Leadership: Manage, mentor, and grow the design team
Cross‑Functional Collaboration: Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints
Creative Strategy: Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction
Requirements
8+ years of professional design experience, with at least 2–3 years in a senior or lead role
Proven experience building and evolving brand identities at a high‑growth company, preferably in tech, mobile apps, or consumer products
Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems
Proficiency in design tools (Figma, Adobe Creative Suite, etc.)
Experience managing and mentoring designers, with an interest in building and scaling teams
Strong understanding of visual design principles, typography, and storytelling
Ability to thrive in a fast‑paced startup environment and balance strategic vision with hands‑on execution
Huckleberry Labs is an equal‑opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full‑time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Benefits
Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Media
#J-18808-Ljbffr