Oula
Oula delivers maternity care built around our patients - offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most. Since launching in 2021, we've expanded our services to include Preconception and Miscarriage Care, Pregnancy Care, Hospital-Based Delivery, Postpartum Support, and Gynecology. We have 3 clinics in New York, with exciting expansion on the Horizon! Come join our team of clinicians, innovators, operators, and technologists, passionate about setting a new standard in maternity care.
About the Role We're looking for a Marketing Coordinator with 3-5 years of experience to join our growing team and help us bring Oula's mission and services to more patients and communities. This is a generalist role to support our work across channels, including email & lifecycle, website, organic social, paid media, partnerships, and events.
You'll support the execution of campaigns, keep projects organized, track performance, and collaborate closely with teammates and external partners. This is a great opportunity for a marketer who loves variety, thrives in a fast-paced environment, and wants to see the impact of their work on real patients and families.
This role is hybrid, based in the NYC area, with an expectation of being in the office ~1 day / week.
What You'll Do
Help manage and coordinate the marketing calendar to ensure initiatives launch on time and stay aligned across channels
Support execution of email & lifecycle marketing, including helping to build, QA, and launch campaigns, maintain the lifecycle calendar, and track / report on performance
Support brand partnerships & manage our patient perks program (workshops & discounts from brands that we love - available to all Oula patients)
Support management and coordination for virtual and on-site events
Support paid media campaigns by assisting with creative, monitoring, and performance tracking
Draft copy across marketing channels (email / SMS, ads, organic social, and web)
Collaborate with vendors, partners, and agencies (e.g., creative, influencers, printers) to deliver high-quality assets and activations
Provide project management support to keep initiatives organized, efficient, and on track
Manage swag and merchandise ordering and inventory tracking across NYC and Connecticut locations
Coordinate promotional materials and branded items for events, partnerships, and patient engagement initiatives
What You'll Bring
3-5 years of professional marketing experience (agency or in-house), with direct experience in email and lifecycle marketing
Strong organizational and project management skills; proven ability to manage multiple campaigns at once
Excellent writing and editing skills; ability to adapt tone for brand, performance, and patient-facing contexts
Strong aesthetic sense and eye for design - we value candidates who naturally understand visual appeal and brand consistency
Familiarity with marketing and analytics tools (Customer.io, Google Analytics, Wordpress, Meta Ads Manager, Google Ads, Asana, etc.)
Detail-oriented, data-driven, and comfortable interpreting campaign performance metrics
Proactive, collaborative, and resourceful attitude; you thrive in a fast-paced, mission-driven environment
Comfort working across multiple markets and geographic regions as we expand our footprint (some travel may be necessary!)
Experience marketing services (vs. products) preferred + past experience in healthcare is always a plus!
Salary Range $65,000-$75,000 USD
Oula's Commitment as an Equal Opportunity Employer We want you to know: You can be a great candidate even if you don't fit everything we've described above. We also encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.
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About the Role We're looking for a Marketing Coordinator with 3-5 years of experience to join our growing team and help us bring Oula's mission and services to more patients and communities. This is a generalist role to support our work across channels, including email & lifecycle, website, organic social, paid media, partnerships, and events.
You'll support the execution of campaigns, keep projects organized, track performance, and collaborate closely with teammates and external partners. This is a great opportunity for a marketer who loves variety, thrives in a fast-paced environment, and wants to see the impact of their work on real patients and families.
This role is hybrid, based in the NYC area, with an expectation of being in the office ~1 day / week.
What You'll Do
Help manage and coordinate the marketing calendar to ensure initiatives launch on time and stay aligned across channels
Support execution of email & lifecycle marketing, including helping to build, QA, and launch campaigns, maintain the lifecycle calendar, and track / report on performance
Support brand partnerships & manage our patient perks program (workshops & discounts from brands that we love - available to all Oula patients)
Support management and coordination for virtual and on-site events
Support paid media campaigns by assisting with creative, monitoring, and performance tracking
Draft copy across marketing channels (email / SMS, ads, organic social, and web)
Collaborate with vendors, partners, and agencies (e.g., creative, influencers, printers) to deliver high-quality assets and activations
Provide project management support to keep initiatives organized, efficient, and on track
Manage swag and merchandise ordering and inventory tracking across NYC and Connecticut locations
Coordinate promotional materials and branded items for events, partnerships, and patient engagement initiatives
What You'll Bring
3-5 years of professional marketing experience (agency or in-house), with direct experience in email and lifecycle marketing
Strong organizational and project management skills; proven ability to manage multiple campaigns at once
Excellent writing and editing skills; ability to adapt tone for brand, performance, and patient-facing contexts
Strong aesthetic sense and eye for design - we value candidates who naturally understand visual appeal and brand consistency
Familiarity with marketing and analytics tools (Customer.io, Google Analytics, Wordpress, Meta Ads Manager, Google Ads, Asana, etc.)
Detail-oriented, data-driven, and comfortable interpreting campaign performance metrics
Proactive, collaborative, and resourceful attitude; you thrive in a fast-paced, mission-driven environment
Comfort working across multiple markets and geographic regions as we expand our footprint (some travel may be necessary!)
Experience marketing services (vs. products) preferred + past experience in healthcare is always a plus!
Salary Range $65,000-$75,000 USD
Oula's Commitment as an Equal Opportunity Employer We want you to know: You can be a great candidate even if you don't fit everything we've described above. We also encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.
#J-18808-Ljbffr