UnitedHealthcare
Digital Paid Media Coordinator, Paid Search - Remote
UnitedHealthcare, Minnetonka, Minnesota, United States, 55345
Digital Paid Media Coordinator, Paid Search - Remote
Join to apply for the
Digital Paid Media Coordinator, Paid Search - Remote
role at
UnitedHealthcare .
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start
Caring. Connecting. Growing together.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
This role will be responsible for planning and execution of digital marketing campaigns for Optum
Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns
Must have digital marketing experience, preferably in a regulated, performance focused, direct-response environment
Need to have a thorough understanding of digital tactics specializing in Paid Search
Manage daily campaign optimization, budget pacing and performance
Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
Evaluate and enhance internal paid media processes to support strategic planning and implementation
Identify opportunities to improve the campaign QA process and overall efficiencyBuild strategic relationships with marketing partners and peers
Influence marketing to adopt and test new ideas, products, and approaches
Develop, analyze, and present key findings on campaign performance while identifying areas for improvement
Required Qualifications
3+ years of recent experience in a corporate marketing or advertising agency environment
3+ years leading digital marketing campaign strategy for a department, product line or workstream
3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
Advanced experience managing B2B campaigns
Proven advanced Excel and PowerPoint skills
Demonstrated advanced tracking technologies knowledge
Preferred Qualifications
Experience with Workfront
Experience in Sprinklr, DOMO & LookerStudio
Experience in Bl.ink
Experience in Microsoft Suite
Experience in SEMrush
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone, of every race, gender, sexuality, age, location and income deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr
Digital Paid Media Coordinator, Paid Search - Remote
role at
UnitedHealthcare .
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start
Caring. Connecting. Growing together.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
This role will be responsible for planning and execution of digital marketing campaigns for Optum
Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns
Must have digital marketing experience, preferably in a regulated, performance focused, direct-response environment
Need to have a thorough understanding of digital tactics specializing in Paid Search
Manage daily campaign optimization, budget pacing and performance
Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
Evaluate and enhance internal paid media processes to support strategic planning and implementation
Identify opportunities to improve the campaign QA process and overall efficiencyBuild strategic relationships with marketing partners and peers
Influence marketing to adopt and test new ideas, products, and approaches
Develop, analyze, and present key findings on campaign performance while identifying areas for improvement
Required Qualifications
3+ years of recent experience in a corporate marketing or advertising agency environment
3+ years leading digital marketing campaign strategy for a department, product line or workstream
3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
Advanced experience managing B2B campaigns
Proven advanced Excel and PowerPoint skills
Demonstrated advanced tracking technologies knowledge
Preferred Qualifications
Experience with Workfront
Experience in Sprinklr, DOMO & LookerStudio
Experience in Bl.ink
Experience in Microsoft Suite
Experience in SEMrush
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone, of every race, gender, sexuality, age, location and income deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr