L'Oréal
Manager, Social and Content - Maybelline DMI
Job:
Manager, Social & Content
Position type:
Permanent
Employment type:
Full-time
Location:
New York - New York, USA
Overview Responsible for the Brand’s social and content strategies on the global Instagram + TikTok, managing and maximizing engagement on the platform.
Job Responsibilities
Dually responsible for editorial content planning, social media reporting, social listening analysis and budget management
Develop strategy, manage & source content & UGC as well as write copy for organic social channels—with a focus on the Global Instagram Account and TikTok—to help tell the brand story in a fun and engaging way while receiving content input from categories and countries.
Lead organic social media strategy, including maximizing growth/engagement on existing platforms and staying on top of new platforms and trends in partnership with the U.S team; optimizing posts and responding to feedback and comments.
Strategically conceptualize with team on efforts to grow followers and to share performance insights from organic content that could be applied for paid assets
Partner with markets to activate global initiatives on Instagram, inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand’s worldwide presence on the platform
Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution
Passionately track social media analytics to identify the latest social trends, tools, competitors, innovations, features and products and compile analytics and present monthly reports on brand social media performance and competitor activity to key stakeholders.
Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance
Support the continued evolution of the brand’s social media strategy by owning the guideline updates and ensuring countries are adhering to them.
Work closely with team on how to integrate influencer content into our social media strategy and collaborate on ways to leverage influencer partnerships to build brand engagement
Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed
Job Requirements
3+ years of related business experience
Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)
In-depth knowledge of: Content that resonates with my consumer
Social media insights
Global initiatives and content needs
Consumer point of view & insights/feedback
Mac Proficiency
Passion for makeup, social and creation
Collaborative leadership skills
Project Management Skills
Quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Strong appreciation for our business / sensitivity to métier
Must be professional and energetic with a positive attitude
Personality Traits That Would Be a Good Match for This Team
Intense Passion and Curiosity Around: Makeup and Beauty (whatever that means to you)!
Consumer habits, language, & engagement methodologies
Content Production
Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights
Benefits Salary Range: $98,000-$140,000 (actual compensation depends on a variety of factors)
Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Equal Opportunity We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site.
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Manager, Social & Content
Position type:
Permanent
Employment type:
Full-time
Location:
New York - New York, USA
Overview Responsible for the Brand’s social and content strategies on the global Instagram + TikTok, managing and maximizing engagement on the platform.
Job Responsibilities
Dually responsible for editorial content planning, social media reporting, social listening analysis and budget management
Develop strategy, manage & source content & UGC as well as write copy for organic social channels—with a focus on the Global Instagram Account and TikTok—to help tell the brand story in a fun and engaging way while receiving content input from categories and countries.
Lead organic social media strategy, including maximizing growth/engagement on existing platforms and staying on top of new platforms and trends in partnership with the U.S team; optimizing posts and responding to feedback and comments.
Strategically conceptualize with team on efforts to grow followers and to share performance insights from organic content that could be applied for paid assets
Partner with markets to activate global initiatives on Instagram, inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand’s worldwide presence on the platform
Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution
Passionately track social media analytics to identify the latest social trends, tools, competitors, innovations, features and products and compile analytics and present monthly reports on brand social media performance and competitor activity to key stakeholders.
Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance
Support the continued evolution of the brand’s social media strategy by owning the guideline updates and ensuring countries are adhering to them.
Work closely with team on how to integrate influencer content into our social media strategy and collaborate on ways to leverage influencer partnerships to build brand engagement
Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed
Job Requirements
3+ years of related business experience
Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)
In-depth knowledge of: Content that resonates with my consumer
Social media insights
Global initiatives and content needs
Consumer point of view & insights/feedback
Mac Proficiency
Passion for makeup, social and creation
Collaborative leadership skills
Project Management Skills
Quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Strong appreciation for our business / sensitivity to métier
Must be professional and energetic with a positive attitude
Personality Traits That Would Be a Good Match for This Team
Intense Passion and Curiosity Around: Makeup and Beauty (whatever that means to you)!
Consumer habits, language, & engagement methodologies
Content Production
Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights
Benefits Salary Range: $98,000-$140,000 (actual compensation depends on a variety of factors)
Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Equal Opportunity We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site.
#J-18808-Ljbffr