The Hoffman Agency
Senior Social Media Strategist - B2B Tech
The Hoffman Agency, Oregon, Illinois, United States, 61061
Senior Social Media Strategist – B2B Tech
Join to apply for the
Senior Social Media Strategist – B2B Tech
role at
The Hoffman Agency .
Hybrid – San Jose, CA | Portland, OR | Boston, MA | Seattle, WA
Do you consider social a key method of communication? Do you think memes can propel a brand narrative? Are you excited about data? Us too!
We are an integrated communications consultancy that solves business problems for tech companies. While our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.
Now, more than ever, we’re looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door – in this case as a Senior Digital Account Executive.
Skills and Responsibilities
Execute and own the day‑to‑day management of social media campaigns on behalf of clients, supporting content creation and engagement recommendations
Write compelling, quality social copy that engages
Ideate and create quality, error‑free work on multiple social and digital channels
Proven ability to lead projects from planning to completion with precision, time management while maintaining high‑quality outcomes
Measure success on each platform sharing actionable insights with your account teams and clients
Lead client calls, presenting updates and contributing to proactive and positive communications
Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts
Work with the PR teams to uncover opportunities to provide additional services to clients, expanding
Support new business and current client research efforts through social listening tools
Utilize our digital tech stack to work smarter and measure performance
Forge relationships with the agency’s digital colleagues in the US, Asia, and Europe
Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
Work with creative to craft visual stories we can tell on social media
Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
Collaborate across the agency to produce good work
Functional Expertise
Firm understanding of social media best practices – particularly those applicable to the platforms most relevant to our B2B Tech clients (hint: LinkedIn)
Develop content, platform and campaign strategies based on specific objectives and content needs of individual clients
Ability to pinch hit as a copywriter and recognize that compelling content isn’t riddled with showy adjectives and adverbs
Project and account management (including ability to prioritize)
Understanding of the following, a plus:
Data analytics and supporting tools like Google Analytics
Paid social campaign management and execution
Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
SEO, SEM, PPC and other acronyms that fall under the digital umbrella
Marketing automation platforms like HubSpot and/or Marketo is also a plus
Qualifications
Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
2–4 years of public relations experience (agency experience is preferred)
Report into one of our office locations (Boston, Portland, or San Jose)
Constantly thinking about social media and how our brands can communicate on these platforms
Thirst for learning about technology, social media, and marketing
Cultivate teamwork and a mentality that the team’s success is everyone’s success
Knack for taking complex information and reshaping it so others can understand it
Can problem‑solve and loves a challenge
Has a sense of humor (required)
People-Centered Benefits
20 PTO days
11 holidays including MLK day, President’s Day, and Floating Holiday
Birthday PTO
401(k) match
Going the extra kilometer (gain extra time off from going above and beyond)
Knock‑off early on Fridays!
Weekly Wellness Hour
Sabbatical program
Home office stipend
Wellness and Professional Development Fund
We are a company that values diversity and inclusion. We also “care.”
Come join us in pushing — and periodically shoving — the boundaries of communications.
This role’s internal title will be
Digital Senior Account Executive , with a competitive benefits package and salary range of $64,000–$72,000, depending on experience and location. We will contact all shortlisted candidates.
Referrals increase your chances of interviewing at The Hoffman Agency by 2x.
#J-18808-Ljbffr
Senior Social Media Strategist – B2B Tech
role at
The Hoffman Agency .
Hybrid – San Jose, CA | Portland, OR | Boston, MA | Seattle, WA
Do you consider social a key method of communication? Do you think memes can propel a brand narrative? Are you excited about data? Us too!
We are an integrated communications consultancy that solves business problems for tech companies. While our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.
Now, more than ever, we’re looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door – in this case as a Senior Digital Account Executive.
Skills and Responsibilities
Execute and own the day‑to‑day management of social media campaigns on behalf of clients, supporting content creation and engagement recommendations
Write compelling, quality social copy that engages
Ideate and create quality, error‑free work on multiple social and digital channels
Proven ability to lead projects from planning to completion with precision, time management while maintaining high‑quality outcomes
Measure success on each platform sharing actionable insights with your account teams and clients
Lead client calls, presenting updates and contributing to proactive and positive communications
Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts
Work with the PR teams to uncover opportunities to provide additional services to clients, expanding
Support new business and current client research efforts through social listening tools
Utilize our digital tech stack to work smarter and measure performance
Forge relationships with the agency’s digital colleagues in the US, Asia, and Europe
Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
Work with creative to craft visual stories we can tell on social media
Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
Collaborate across the agency to produce good work
Functional Expertise
Firm understanding of social media best practices – particularly those applicable to the platforms most relevant to our B2B Tech clients (hint: LinkedIn)
Develop content, platform and campaign strategies based on specific objectives and content needs of individual clients
Ability to pinch hit as a copywriter and recognize that compelling content isn’t riddled with showy adjectives and adverbs
Project and account management (including ability to prioritize)
Understanding of the following, a plus:
Data analytics and supporting tools like Google Analytics
Paid social campaign management and execution
Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
SEO, SEM, PPC and other acronyms that fall under the digital umbrella
Marketing automation platforms like HubSpot and/or Marketo is also a plus
Qualifications
Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
2–4 years of public relations experience (agency experience is preferred)
Report into one of our office locations (Boston, Portland, or San Jose)
Constantly thinking about social media and how our brands can communicate on these platforms
Thirst for learning about technology, social media, and marketing
Cultivate teamwork and a mentality that the team’s success is everyone’s success
Knack for taking complex information and reshaping it so others can understand it
Can problem‑solve and loves a challenge
Has a sense of humor (required)
People-Centered Benefits
20 PTO days
11 holidays including MLK day, President’s Day, and Floating Holiday
Birthday PTO
401(k) match
Going the extra kilometer (gain extra time off from going above and beyond)
Knock‑off early on Fridays!
Weekly Wellness Hour
Sabbatical program
Home office stipend
Wellness and Professional Development Fund
We are a company that values diversity and inclusion. We also “care.”
Come join us in pushing — and periodically shoving — the boundaries of communications.
This role’s internal title will be
Digital Senior Account Executive , with a competitive benefits package and salary range of $64,000–$72,000, depending on experience and location. We will contact all shortlisted candidates.
Referrals increase your chances of interviewing at The Hoffman Agency by 2x.
#J-18808-Ljbffr