Campus Federal is hiring: AVP, Marketing in Baton Rouge

Campus Federal Credit Union is looking for an AVP of Marketing to support its mission of enhancing the lives of members and the communities served. The role will lead a high‑performing Marketing Department, developing and executing integrated marketing campaigns and initiatives that align with the institution’s strategic objectives. Responsibilities Assist the VP of Marketing with daily department operations, reviewing all materials before VP approval. Set project timelines, manage budgets, and ensure deliverables are met on time and within budget. Lead and develop a marketing team, providing training, performance management, and compliance oversight. Oversee agency relationships, in‑house creative production, and brand‑consistent asset creation. Create and manage marketing plans and targeted campaigns, including offers in Online Banking’s Credit Central. Develop editorial calendars and manage monthly eNews, email marketing, and digital campaigns. Direct social media strategy and content across platforms (Facebook, Instagram, X, YouTube, LinkedIn). Manage Google My Business listings. Write and publish blog content for the website’s “Learn” section; oversee CMS updates and compliance checks. Develop digital strategies, monitor ad performance (Google Ads, Analytics), and report ROI. Draft internal and external communications—including press releases, executive speaking materials, and service outage updates. Ensure regulatory compliance for all marketing activities, including advertising audits and website reviews. Handle communications during disasters, coordinate vendor management, and ensure brand consistency across all touchpoints. Evaluate third‑party software compatibility and assist with facilities decisions related to branch design and branding. Qualifications Degree in Marketing or Communications with at least 2 years of supervisory experience. Minimum of 7 years managing branding and corporate communications. Experience in financial services or retail industry preferred. Strong judgment, agility, and ability to motivate team members in a fast‑moving environment. Seniority Level Executive Employment Type Full‑time Job Function Marketing and Sales Industry Banking #J-18808-Ljbffr