Brown University is hiring: Paid Media Consultant in Providence

Paid Media Consultant – Brown University (School of Professional Studies). This is a part‑time position for 15‑20 hours per week, scheduled for a duration of three months.

About Brown

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Students, faculty and staff are driven by the idea that their work will have an impact in the world.

About the Opportunity

Brown’s School of Professional Studies brings a Brown education to new audiences of learners, focusing on the development of skills and breadth of knowledge necessary for professional success and leadership. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, supporting the recruitment, retention, and placement success of master’s students.

We seek a Paid Media Specialist for a 3‑month, part‑time role (15‑20 hours per week).

Responsibilities

• Campaign Management – Manage the day‑to‑day operation of existing paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, programmatic channels) to ensure continuous delivery.
• Monitor campaign performance daily, identifying opportunities for immediate, tactical optimization such as minor bid adjustments, budget pacing, and ad rotation checks to maintain efficiency and reach.
• Refine audience targeting based on performance data and enrollment goals, updating audience/customer lists for remarketing campaigns.
• Track media spend against program budgets and pacing goals, escalating over‑ or under‑spend concerns immediately to leadership.
• Perform routine platform tasks such as troubleshooting tracking tags, confirming landing page functionality, and ensuring all ads are correctly live and approved.
• Serve as liaison for media account reps, relaying performance data and platform updates to the marketing team.
• Ensure all live campaign assets and placements adhere to the university’s brand and compliance standards.

• Data Reporting – Track and organize key performance metrics for all active paid media campaigns, focusing on data collection accuracy.
• Maintain and update marketing data dashboards in Google Looker Studio, ensuring displayed KPIs (CPL, applications, ROAS) are accurate and refreshed weekly.
• Work with the CRM administrator to monitor and audit the accuracy of media source attribution data in enrollment reports.
• Generate weekly performance reports for marketing leadership and program directors, clearly summarizing key metrics and notable trends.
• Communicate optimization recommendations based on data trends to leadership for approval and implementation.

Qualifications

• Bachelor’s degree plus five or more years of hands‑on digital marketing experience; or an equivalent combination of education, training, and professional experience.
• Demonstrated success building, launching, and optimizing multi‑channel campaigns across Google Ads (inclusive of Search, Performance Max, Demand Gen), LinkedIn Campaign Manager, Meta Ads Manager, and other programmatic platforms such as Reddit or StackAdapt.
• Proven ability to develop and maintain ongoing performance reports and dashboards, tracking metrics such as cost‑per‑lead, cost‑per‑click, conversion rate, and return on ad spend.
• Practical experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console, including event tracking, goal setup, and troubleshooting tracking issues.
• Skilled at partnering with media agencies, internal creative, content, and web teams to align campaign strategy, tracking frameworks, and performance reporting across paid, owned, and earned channels.
• Data‑driven and detail‑oriented with strong analytical skills; solutions‑focused mindset and ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Excellent organization, project management, and production skills, handling multiple simultaneous projects.
• Ability to meet stringent deadlines, pivot quickly, and work under pressure in a high‑volume, changing environment.
• Working knowledge of Microsoft Office Suite (Word and Excel).

Additional Information

All offers of employment are contingent upon the successful completion of a background check. Brown University is unable to provide visa sponsorship for this role. The position is part‑time (15‑20 hours per week) for a duration of three months.

Salary Grade: 10

Benefits of Working at Brown: Information can be found here.

Submission Guidelines: Please submit an application form for each position you believe you are qualified for. Include a cover letter and resume with each application. Applications are not kept on file for future positions.

Still have questions? If you have any questions you may contact employment@brown.edu.

Brown is an E‑Verify Employer.

EEO Statement: Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains affirmative action programs in compliance with applicable law.