Senior Sales Representative - Book/Publishing Job at BR Printers in San Jose

Senior Sales Representative – Book/Publishing

Location: San Jose, CA

Salary: $88,000 - $110,000

Employment Type: Full-time

Seniority Level: Mid-Senior level

Description

Develop successful business relationships and expand our services in the book publishing industry. We are seeking a dynamic and experienced Senior Sales Executive to join our team. The ideal candidate will have a proven track record in sales within the book printing industry and will be responsible for driving revenue growth, building strong customer relationships, and expanding our market presence. This role requires a strategic thinker with excellent communication skills and the ability to manage complex sales processes.

Essential Duties & Responsibilities

• Increase revenue and achieve sales goals, consistent with sales plans, by aggressively prospecting, adding new customers, and winning new business.
• Develop assigned territory and/or target market by identifying key decision makers. Use market research, cold‑call campaigns, direct solicitation, company generated leads, and personal contacts.
• Market Analysis: Conduct market research to stay updated on industry trends, competitor activities, and customer needs. Use this information to identify opportunities for growth and to develop sales strategies.
• Develop in-depth knowledge of prospects and customers, understand the deal potential including financial and general business information.
• Maintain established market presence and extensive network of outside referral sources for new business.
• Sales Presentations and Proposals: Prepare and deliver compelling sales presentations, proposals, and contracts to potential customers. Effectively communicate the value of our printing services and tailor solutions to meet client needs.
• Complete estimates and order forms consistent with company and department pricing procedures.
• Negotiation and Closing: Lead negotiations with clients to close deals and secure long‑term contracts. Ensure that all agreements are profitable and aligned with company objectives.
• Sales Reporting: Maintain accurate records of sales activities, customer interactions, and pipeline management. Prepare regular reports on sales performance and provide insights for continuous improvement.
• Existing Customer Retention: Pursue new business opportunities within existing customers by growing relationships and providing exceptional customer service and support to ensure customer satisfaction and loyalty.
• Monitor customer accounts with the finance department to ensure conformity with terms.
• Collaboration: Work closely with internal teams, including production, marketing, and customer service, to ensure seamless project execution and delivery. Provide feedback and insights to help improve our products and services. Provide consistent communication in accordance with company and department guidelines; actively participate in the quality improvement process to help resolve customer requirements.
• Networking: Participate in industry events, trade shows, and networking opportunities to build brand awareness and establish strong industry connections.
• Other duties and responsibilities will be assigned as necessary.

Requirements

• Minimum of ten (10) years’ experience in sales selling into the book industry.
• Bachelor’s Degree Preferred.
• Communications Skills: Should be an articulate sales professional with an assertive mentality and desire to succeed and hunt for new business opportunities. Must have dynamic listening, presentation and communication, written/verbal skills. Ability to effectively present information and respond to questions from clients, managers, and other department heads.
• Computer Skills: Candidates need to have a good working knowledge of Microsoft Office Suite and CRM (preferably HubSpot).