Growth Marketing Manager, YouTube TV Job at Google in Chicago

Growth Marketing Manager, YouTube TV

Join to apply for the Growth Marketing Manager, YouTube TV role at Google. Classified opportunities in Los Angeles County will be considered under the Fair Chance Ordinance. This role may also be located on the Playa Vista, CA campus.

Preferred Working Locations

San Bruno, CA; Chicago, IL; New York, NY; Los Angeles, CA.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing (e.g., Digital Marketing, Email, SEO, SEM channels).
• Experience managing cross‑functional or cross‑team projects.

Preferred Qualifications

• Experience growing an eCommerce product, especially a subscription business.
• Experience with an international B2C business.
• Experience developing relationships and working collaboratively with multiple cross‑functional partners, including product, engineering and data science.
• Experience with marketing analytics, metric analysis and measurement, and with SQL and statistical analysis.
• Familiarity with Python/R.
• Excellent data analysis, process and project management skills.

About the Job

Connected TV has quickly become a dynamic, fast‑growing surface for YouTube. AVOD growth has earned YouTube the position as the #1 TV streaming app in many markets, and YouTube TV is the fastest growing MVPD in the industry. The Connected TV Marketing team’s mission is to position YouTube as the best place to watch for fans.

As the Growth Marketing Manager, you will own, define, and execute Owned and Operated marketing campaigns that drive measurable growth in acquisition, cross‑sells, and engagement. You will work closely with stakeholders across YouTube teams including marketing, product, UX, and engineering, to strategically design and deliver campaigns and experiences that educate, inspire and delight customers at key moments in their lifecycle. You will use user insights to drive strategy and partner with the product team to ensure the user is at the forefront of development.

The US base salary range for this full‑time position is $137,000‑$201,000 + bonus + equity + benefits. Compensation details reflect the base salary only; additional compensation is not included. Learn more about benefits at Google.

Responsibilities

• Develop and execute a data‑driven acquisition growth strategy for YouTube TV, focusing on Owned and Operated channels and identifying key touchpoints through data‑driven insights.
• Oversee experimentation and learning agenda across growth areas, actively driving strategic insights through behavioral analyses and experimentation. Influence cross‑functional teams to drive subscriber growth.
• Analyze performance and optimize campaigns: monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data‑driven decisions for improvement.
• Scale successful initiatives and ensure ongoing testing to maximize effectiveness. Identify new segments and opportunities driven by measurable results.
• Solve strategic business problems by identifying and sizing growth strategies via analyses, dashboarding, and monitoring business and industry trends.

Seniority Level

• Not Applicable

Employment Type

• Full‑time

Job Function

• Sales, Advertising, and Marketing

Industries

• Information Services and Technology, Information and Internet

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Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.