
Giant Spoon is hiring: Video Media Buyer in New York
Giant Spoon, New York, NY, United States
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We are looking for a Video Media Buyer with strong linear & digital video buying experience coupled with essential planning experience who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients.
At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business, and as part of that true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.
We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Planners that enjoy working on projects that blur the lines between media, strategy, intelligence and creativity should apply.
This role works out of our NY office on Tuesdays, Wednesdays and Thursdays.
Responsibilities
Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
Manage full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
Assist with tagging and trafficking for all taggable digital assets
Input plans into systems (Prisma)
Act as steward to ensure full delivery
Own billing and reconciliation of budget and invoices
Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Coordinate outreach and review and evaluate partner proposals
Coordinate RFP development
Coordinate tactical planning, negotiating and execution tied to media brief
Collaborate with Analytics Team to identify and report insights
Develop strategic POV on research and creative
Contribute to creative media brainstorms
Manage the day-to-day of an Assistant Media Planner, including training and mentoring
Stay up to date on media trends and evolving capabilities
Requirements
18+ months of experience in an integrated media planning & buying (digital & traditional) role client-side or with an agency, with a strong focus on video.
Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
Familiarity with UTM function & building
Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
Experience trafficking a creative rotation within a package & placement & creative hierarchy
Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
Budget, billing, reconciliation experience
Excellent written, verbal, and presentation skills
Strong attention to detail
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Inherent desire to learn more of the trends shaping consumer behavior
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
The anticipated annual salary range for this position is $72,000 - $80,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
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In Summary: Video Media Buyer with strong linear & digital video buying experience coupled with essential planning experience . At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a commoditized media landscape . The anticipated annual salary range for this position is $72,000 - $80,000 .
En Español: En Giant Spoon, animamos a nuestros clientes a priorizar el impacto sobre las impresiones y a reimaginar lo que significa media en un panorama mediático mercantil. Creemos en expandir cómo la gente experimenta marcas y que la aburrida es mala para los negocios, y como parte de esa verdadera asociación y no solo transacciones - son tanto efectivas para las marcas como más interesantes para los consumidores que el enfoque heredado de una sola manera. Buscamos personas apasionadas por los detalles. Los planificadores que disfruten trabajando en proyectos que borran las líneas entre medios, estrategia, inteligencia y creatividad deben aplicar. Este papel funciona desde nuestra oficina de Nueva York los martes, miércoles y jueves. Responsabilidades Compile Audience Research con la ayuda de herramientas sindicadas (intuiciones sobre el mercado, hábitos de consumo de medios de comunicación, etc.) Desarrollar planes integrales de video media a través de plataformas nacionales y regionales de televisión lineal y CTV. Gestionar todo el ciclo de vida de campañas de vídeo, incluida la negociación del vendedor, asignación de presupuesto, supervisión de horario y análisis completo post-compra Ayudar a etiquetar y comercializar todos los activos digitales etiquetables Planes de entrada en sistemas (Prisma) Act actúa como administrador para garantizar la facturación y compra de billetes Propiedad y facturas Supervisar un seguimiento creativo continuo de la campaña tradicional / semanalmente/semanales / semanales y programas de gestión y desarrollo de datos y servicios de información y una amplia experiencia de trabajo junto a la agencia local (R&D), así como asesor & Coordinando y desarrollando capacidades e evaluar y coordinar recursos de los medios de prensa, pero no al mismo tiempo que se encuentran en línea de día a día (Local Media Strategy and Development Partnership Programs). Gerenciador de campañas), ya sea auto-servicio en un servidor publicitario o a través de un equipo AdOps Familiarización con la función UTM y construcción Comprender cómo se pueden etiquetar diferentes tipos de medios (tags estándar / VAST vs. tags servido por el sitio / 1x1 tag) Experiencia en el tráfico de una rotación creativa dentro de un paquete & colocación & jerarquía creativa Experiencia con etiquetado del socio de medición 3P (es decir, Kantar MWB, Disqo, EDO, Videoamp, etc.) Presupuesto, facturación, experiencia de reconciliación Excelentes habilidades escritas, verbales y de presentación Una gran atención al detalle y tarea de gestión de proyectos. Sin importar su raza, etnia, religión, origen nacional, sexo, orientación sexual, identidad de género, edad, estatus de veterano protegido, estado de discapacitado, información genética u otra categoría protegida se sientan cómodos (y emocionados) para traer todo su ser y hacer un trabajo inteligente e impactante. Para los solicitantes que son residentes en California, consulte nuestra Política de privacidad aquí la cual describe nuestras prácticas de confidencialidad con respecto a nuestra recopilación de Informaciones Personales según lo requerido por la Ley de Privacidad del Consumidor de California de 2018 (CCPA). #J-18808-Ljbffr