SAP SE is hiring: Audience Architect & Platform Owner in Newtown Square

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We are seeking an Audience Architect & platform owner to help SAP deliver consistent, scalable, and personalized marketing experiences across our ecosystem. You will collaborate with cross‑functional teams across marketing, data, and technology to translate audience requirements into actionable, technically sound audience builds. By connecting systems and insights, you will ensure segmentation and activation strategies are consistent, measurable, and effective across platforms.

Key Responsibilities

• Translate business and technical/data requirements into cross‑platform audience definitions, building audiences hands‑on across systems such as Adobe Audience Manager (AAM), Customer Data Platform (CDP), and Adobe Target.
• Lead the definition of technical requirements that support the audience platform landscape, ensuring systems, data, and processes enable efficient and compliant audience management.
• Design holistic audience logic to maintain consistency in segmentation and activation across all channels and touchpoints.
• Own the creation of new traits, segments, and activation flows in AAM, CDP, and Adobe Target, ensuring precision and scalability.
• Develop and operationalize personalization frameworks using integrated technologies to drive tailored customer experiences.
• Stay informed on industry best practices in audience management and personalization, ensuring SAP’s audience activation remains cutting‑edge and compliant.

Your Profile

• Bachelor’s or master’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 5+ years of experience in audience management, digital marketing operations, or marketing technology.
• Hands‑on expertise with Adobe Audience Manager (AAM), Adobe Target, including trait and segment creation, taxonomy management, data source integration, and destination activation.
• Proven experience implementing personalization strategies, ensuring relevance and scalability across channels.
• Strong understanding of audience segmentation principles, first‑ and third‑party data usage, and cross‑channel activation best practices.
• Familiarity with Marketo, data privacy regulations (GDPR, CCPA), and marketing governance frameworks.
• Exceptional communication and collaboration skills, with the ability to work effectively across marketing, data, and engineering teams.
• Analytical mindset with attention to detail and commitment to accuracy in audience definitions and documentation.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: Careers@sap.com.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency
SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100000 - 216000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent on the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 441555 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Nearest Major Market: Philadelphia

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