Ovative Group is hiring: Manager, Influencer Marketing in Minneapolis

Manager, Influencer Marketing

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About Ovative Group

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kurt, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first MarTech platform to measure businesses holistically. Our work has been recognised by organisations such as Digiday, Google, Inc. 5000, USA Today and Search Engine Land.

Our culture has earned recognitions such as Top Workplace for ten years running. We demand trust and transparency, believe in doing hard work, and maintain a flat structure with open communication. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.

About The Role

The Influencer Team at Ovative oversees, develops, and implements influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Manager, Influencer Marketing will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with influencers to promote brand exposure across a variety of platforms, building brand awareness and introducing new customers to our client’s brand. This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities

• Recognised by clients as a trusted day‑to‑day strategic leader on behalf of the influencer team, providing proactive guidance and a strong point of view across accounts. Anticipate client needs, guide through stakeholder meetings with confidence and minimal supervision, ensuring seamless support and strategic alignment.
• Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing.
• Develop campaign and long‑term Influencer strategy for current Ovative clients applying solid understanding of client‑specific information, from overarching business strategy to industry trends, key products, customer insights, and competitive landscape to inform all content and campaign interactions.
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s.
• Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high‑quality, channel‑appropriate content for both internal and external audiences.
• Document, analyse, and provide meaningful insights on campaign performance.
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset.
• Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape.
• Manage influencer campaign budgets and contracting, collaborating closely with legal, tax, finance, and corporate communication teams to ensure full alignment with brand standards and company policies.
• Drive the strategic identification, nurturing, and management of multicultural influencer partnerships to elevate brand relevance and foster deep engagement across diverse communities leveraging cultural, community and audience insights.
• Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration.
• Provide thought‑leadership and subject matter expertise to internal teams during pitch process to win new business.
• Lead and inspire a team of direct reports, fostering a collaborative and growth‑oriented environment through hands‑on training, mentoring, and coaching.

Qualifications And Skills

• Deep understanding of the Influencer ecosystem – social media channels, influencers, content, and creators.
• 3-5 years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non‑agency setting.
• 6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy.
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers.
• Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration.
• Measurement‑mindful with a strong understanding of performance metrics widely used and available data‑driven mindset, strong analytical skills and experience in tracking relevant metrics.
• Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points.
• Utilisation of Influencer tools and tech platforms (Google Analytics, Sprout Social, CreatorIQ or similar influencer sourcing platforms a plus).
• This role requires a strong commitment to developing junior team members’ skills, encouraging their professional growth, and guiding them in executing high‑quality work that aligns with client objectives.

Pay Transparency

For Manager positions, the compensation range is $90,000 to $132,000, inclusive of a 20% bonus. The salary range above is inclusive of an annual bonus. Additional benefits information is provided below.

Benefits Of Working At Ovative Group

• Access to all office spaces in MSP, NYC, and CHI.
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams.
• Flexible paid vacation policy.
• 401k match programme.
• Top‑notch health insurance options, inclusive of same‑sex partners.
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for your mobile phone and data plan.
• Sabbatical programme.
• Charitable giving via our time and a financial match programme.
• Shenanigan’s Day.

Culture

Culture matters and we’ve been recognised as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Inclusion Statement

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.