Strikepoint Media is hiring: Marketing Strategist in Los Angeles

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice! About this role As the Marketing Strategist, you will play a pivotal role in setting the direction and ensuring the success of our client projects and overall client relationships. You will lead a team consisting of an Ad Creative Strategist, a Funnel Strategist, Media Buyers, and a Project Manager, as well as work with other strategists like website strategists and SEO specialists. Your expertise will guide the strategic planning and execution of marketing campaigns that meet and exceed our clients’ goals. You are also the north star of the team, driving things forward, leading client communication, and setting priorities for your internal team to execute objectives while maximizing profits for the agency. Key Responsibilities Strategic Leadership: Lead the development and execution of marketing strategies, advising clients on the best services to optimize their marketing budget for maximum return. Proactively identify opportunities for revenue growth for both clients and the agency while staying ahead with ideas that align with market trends and customer needs. Take full ownership of client accounts, ensuring successful execution within the team. Team Leadership: Lead the team to prioritize initiatives that drive client success and agency profitability while ensuring alignment with client objectives. Foster a collaborative environment, hold team members accountable, and facilitate clear communication for seamless strategy execution. Oversee documentation and provide ongoing feedback, including participation in annual performance reviews for team members. Campaign Management: Manage all aspects of client campaigns, including KPIs, daily spending, and overall performance, making necessary adjustments to optimize results. Set monthly budgets and monitor campaigns to ensure alignment with client expectations and compliance standards. Advocate for strategic changes when necessary to improve performance. Client Relationship Management: Serve as the main point of contact for clients, providing strategic insights and updates while building strong, lasting relationships. Ensure clients feel valued, with proactive communication and consistent updates on ongoing work to meet their marketing objectives. Effectively manage client expectations, handling objections, and communicating ideas clearly. Sales: Drive sales growth by upselling clients on relevant services and maintaining oversight of invoicing processes to ensure timely and accurate payments. Support business development efforts by understanding new prospects' needs, developing strategies, and assisting with proposals and contracts. Stay informed on Strikepoint’s offerings and pricing models to effectively communicate with clients and internal teams. Marketing Skills: Leverage a deep understanding of the client’s product and customer journey to shape campaign strategies. Stay current with emerging marketing trends and technologies, ensuring innovative solutions are incorporated into strategies for continuous improvement. Ensure that campaign strategies are communicated clearly across the team, with a strong visual representation of the customer journey. Performance Analysis: Regularly assess campaign performance against KPIs, challenging existing strategies to recommend improvements when necessary. Set monthly and annual goals to track team and account growth, ensuring continuous progress toward meeting client objectives and internal targets. Experience: 3-5 years of experience in Sr. Account Management or Marketing Manager roles, in an agency or fast-paced environment. Education: BA/BS degree in marketing, business, or a related field, or equivalent work experience. Experience in wealth management and financial advisory is strongly preferred. Skills: Experience leading client calls and driving strategy discussions with key decision-makers. Data-driven decision-making and ability to analyze key growth metrics (CAC, LTV, ROAS, conversion rates, etc.). Proficiency in A/B testing and experimentation frameworks to optimize marketing performance. Experience with funnel optimization, landing page conversion strategies, and CRO (Conversion Rate Optimization). Knowledge of audience segmentation and targeting for personalized marketing approaches. Strong eye for high-performing ad creatives, with experience working closely with designers and creative teams to develop compelling visuals, messaging, and formats that drive engagement and conversions. Understanding of user behavior analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Ability to align stakeholders around growth initiatives and communicate complex data insights clearly. Excellent organizational skills, including attention to precise details. Strong problem-solving skills and ability to pivot strategies based on performance data. Deep understanding of digital marketing channels, including paid media (Google Ads, Facebook Ads, etc.), SEO, email marketing, content marketing, and influencer partnerships. Technically savvy, comfortable using multiple software applications (i.e., proficiency in Google Suite, CRM systems, etc.). Strong multitasking skills and the ability to work in a fast-paced environment. Basic graphic design skills for crafting presentations, flow charts, and process documentation. Experience with marketing automation and email service providers (Act-on, MailChimp) is a plus. Experience with Unbounce, Click Funnels, or similar page builders is strongly preferred. Strong foundational knowledge of marketing principles and a deep understanding of the digital marketing landscape. Ability to thrive in autonomous work environments. Compensation: $80,000-95,000 + Bonus Here's an overview of our benefits: Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs. Company-paid Life Insurance Policy. Customizable 401 (k) plan with employer match after 90 days. Flexible PTO with no set limit. Company-provided MacBook or PC. 2x a week catered lunches in our Laguna Beach headquarters. Generous hybrid work policy. Incredible office setting just blocks away from the beach. Location: Our office is in Laguna Beach, CA. While candidates within a nearby radius are highly desired, we are open to remote applicants with the right experience. We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you! Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please note, that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time. #J-18808-Ljbffr In Summary: Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development . As the Marketing Strategist, you will play a pivotal role in setting the direction and ensuring the success of our client projects . Your expertise will guide the strategic planning and execution of marketing campaigns that meet and exceed client goals . En Español: Strikepoint es una agencia de marketing digital en crecimiento especializada en compras de medios, generación de leads, construcción de embudo, branding y diseño y desarrollo de sitios web. StrikePoint fue fundada en 2013 y se ha convertido rápidamente en un líder en la industria del marketing digital, con más de $ 1 mil millones en ingresos generados para nuestros clientes. Hemos sido destacados en INC 5000 lista de las compañías de más rápido crecimiento en los Estados Unidos dos veces! Sobre este papel Como Estrategista de Marketing, jugará un papel fundamental en establecer la dirección y garantizar el éxito de nuestros proyectos de clientela y relaciones globales con los clientes. Dirigirá a un equipo compuesto por un estratégico creativo Adel, un estratega Funnel, Compradores de Medios y un Gerente de Proyecto, así como trabajar con otros estrategas como estrategas y especialistas en SEO. Su experiencia en marketing guiará la ejecución estratégica de campañas que excedan al máximo los objetivos y ejecuciones de su negocio. Identificar de manera proactiva las oportunidades para el crecimiento de los ingresos tanto para los clientes como para la agencia, manteniéndose al frente con ideas que se alineen con las tendencias del mercado y las necesidades del cliente. Tomar plena propiedad de las cuentas de los clientes, asegurando una ejecución exitosa dentro del equipo. Liderazgo del Equipo: Dirigir al equipo a priorizar iniciativas que impulsen el éxito del cliente y la rentabilidad de la Agencia mientras garantizan la alineación con los objetivos del cliente . Fomentar un entorno colaborativo, responsabilizar a los miembros del equipo y facilitar una comunicación clara para la ejecución fluida de la estrategia. Supervisar la documentación y proporcionar retroalimentación continua, incluida la participación en revisiones anuales del desempeño de los integrantes del grupo. Gestión de campañas: gestionar todos los aspectos de las campaña de relaciones del cliente, incluyendo KPI, actualizaciones de gastos y rendimiento general, haciendo los ajustes necesarios para optimizar los resultados. Establecer presupuestos mensuales y monitorear campaños para garantizar el alineamiento claramente con las expectativas y cumplimiento de los estándares. Advocar cambios estratégicos cuando sea necesario para mejorar el funcionamiento de los objetivos básicos de la relación con los clientes. Ventas: impulsar el crecimiento de las ventas mediante la venta a los clientes en servicios relevantes y mantenerse al tanto de los procesos de facturación para garantizar pagos oportunos y precisos. Apoyar los esfuerzos de desarrollo empresarial comprendiendo las necesidades de nuevos prospectos, desarrollando estrategias y ayudando con propuestas y contratos. Mantenerse informado sobre las ofertas y modelos de precios de Strikepoint para comunicarse eficazmente con los clientes e equipos internos. Habilidades de marketing: Aprovechar una comprensión profunda del producto del cliente y su viaje al cliente para dar forma a las estratégias de campaña. Estar actualizados con las tendencias y tecnologías emergentes de mercadotecnia, asegurándose de que se incorporen soluciones innovadoras a las políticas de mejora continua. Habilidades: Experiencia en dirigir llamadas de clientes y conducir discusiones estratégicas con los tomadores de decisiones clave. Tomar decisiones basadas en datos y capacidad para analizar las métricas clave de crecimiento (CAC, LTV, ROAS, tasas de conversión, etc.). Proficiencia en pruebas A/B y marcos de experimentación para optimizar el rendimiento del marketing. Las habilidades básicas de diseño gráfico para la elaboración de presentaciones, diagramas de flujo y documentación de procesos. Aquí hay una visión general de nuestros beneficios: Robusta automatización médica, odontología y servicios de correo electrónico proveedores (Act-on, MailChimp) es una ventaja. La experiencia con Unbounce, Click Funnels o constructores de páginas similares se prefiere fuertemente. Conocimiento fundamental fuerte de los principios de marketing y un profundo entendimiento del panorama del marketing digital. Capacidad para prosperar en entornos de trabajo autónomos. Compensación: $80,000-95,000 + Bonos ¡He aquí una descripción general de nuestras ventajas: robusto seguro médico, dental y servicio de visón planes con una contribución mensual generosa por el empleador. Todos los solicitantes serán considerados para el empleo sin tener en cuenta la raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, estatus de veterano o discapacidad.