Social Media Coordinator Job at Marchon Partners in Boston

Social Media Coordinator
6-12+ months
$32-38/hour W2
Boston, MA - Hybrid onsite 3 days/week

Job Purpose:
The Social Media Coordinator will play a pivotal role in supporting the Global Social Media Program by aligning social media efforts with business priorities to drive meaningful impact. This position will contribute to the execution of the Global Social Media Strategy, which encompasses both organic social media initiatives for the brand and the employee advocacy programs. This role is essential in maintaining a cohesive and impactful social media presence that aligns with the organization's strategic goals.

Key Responsibilities
Social Media Strategy & Planning

• Define clear objectives for social media campaigns and align them with business goals.
• Develop and execute platform-specific strategies, leveraging best practices and algorithms.
• Conduct audience analysis to understand demographics, interests, and behaviors for targeted content creation.
• Perform competitor analysis to identify opportunities and benchmarks.
• Stay updated on platform updates, new features, and algorithm changes to adjust strategies.
• Plan and manage detailed social media campaigns, including timelines, content calendars, and KPIs.
• Supporting employee participants in the advocacy program to amplify the brand's presence and influence.

Content Creation

• Utilize creative storytelling techniques to communicate the brand's values and offerings.
• Tailor content for specific platforms to maximize engagement and reach.
• Craft compelling captions, posts, and messages that align with the brand's voice and tone.
• Design visually appealing graphics, infographics, and promotional materials using tools like Adobe Photoshop or Illustrator.

Community Management

• Actively interact with the global employees to provide guidance, resources, and support for the social media programs.
• Address questions and concerns from program participants and business partners promptly and professionally to ensure alignment with social program goals.
• Encourage open communication and collaboration among the teams to share best practices and success stories.
• Stay ahead of emerging trends and incorporate them into strategies to keep content relevant.

Analytics & Reporting

• Monitor key performance indicators (KPIs) such as engagement rates, reach, impressions, click-through rates, and conversions using analytics tools.
• Analyze data to identify successful strategies and areas for improvement.
• Generate clear and concise reports to share insights, progress, and recommendations with stakeholders.
• Optimize strategies based on data insights to improve campaign performance.

Key Skills & Competencies
Core Skills

• Platform Expertise: In-depth knowledge of social media platforms, their features, and best practices.
• Feature Utilization: Ability to leverage platform-specific tools to maximize reach and engagement.
• Campaign Management: Experience in planning and executing social media campaigns.
• Soft Skills
• Communication: Craft clear and engaging messages while maintaining the brand's voice and tone.
• Creativity: Develop innovative ideas, experiment with new formats, and use storytelling techniques.
• Problem-Solving: Think quickly and adapt strategies to address challenges effectively.
• Adaptability: Stay flexible and embrace changes in platform features and audience behaviors.
• Time Management: Prioritize tasks, meet deadlines, and maximize productivity.

Qualifications

• A proactive and creative mindset with a passion for staying ahead of social media trends.
• Ability to work collaboratively with cross-functional teams.
• Experience in financial services or other highly regulated industries.
• Background in B2B social media marketing or content development.
• Proficiency in social media tools and analytics platforms.

Strong writing and visual design skills, with experience using tools like Adobe Photoshop