Paid Media Strategist Job at Alliance Animal Health in Virginia Beach

Company Description Alliance Animal Health is a fast-growing network of veterinary practices across the U.S. We support more than 200 hospitals with business solutions like hiring, marketing, HR, finance, and operations, so our doctors and staff can focus on providing exceptional care for pets. Our Core Values are built around PETS: Passion, Engagement, Trust, and Service. We believe in protecting the medical autonomy of our doctors and the unique culture of every hospital, while giving their teams the tools they need to thrive. At Alliance, you’ll find a culture of open communication, collaboration, and innovation. You’ll have the chance to make an impact at scale while being part of a team that truly exists to serve our practices. If you’re excited to use your skills to improve the health and happiness of pets nationwide, we’d love to talk with you. Job Description Why Work With Us Manage strategy at scale : Our portfolio gives you access to hundreds of campaigns and performance data points, offering unique opportunities to test, learn, and optimize faster than most organizations can. Fully remote : We believe in hiring the best people for the job, regardless of location. You’ll work fully remotely with only two trips per year: one for our annual company-wide summit and another for our team offsite. Upward mobility : We have a close-knit team of marketing professionals, and we’re committed to rewarding high-impact teammates with leadership and growth opportunities. All our marketing leadership team members have been promoted from within. Outstanding team support : Our performance marketing team has built strong cross-functional relationships with regional marketing, operations, and clinic support teams to help you understand practice needs and drive volume effectively. Join an established, high-performing team : Work alongside experienced teammates eager to share insights and strategies to help you grow. Equipment provided : Laptop with built-in camera, dual monitors, keyboard, mouse, and docking station. Qualifications Sharp attention to detail : Highly analytical, able to identify trends quickly and spot key insights. Problem solver : Curious and diligent in understanding the “why” behind performance issues, digging into data for solutions. Experienced in Google Ads : 3-5 years managing search, Pmax, LSA, and demand gen campaigns, achieving performance targets. Comfortable working at scale : Managed 30+ accounts, with agency or multi-unit experience preferred. Subject matter expert : Deep understanding of metrics like CPC, CVR, CPA, and levers to impact CPL, CAC, and ROAS. Multi-channel specialist : Experience with Bing Ads, Meta Ads, and managing performance across channels. What You’ll be Doing Managing paid media for 30+ practices within our network Onboarding practices onto paid media seamlessly Measuring and optimizing campaigns to meet KPIs and goals Implementing conversion tracking and attribution for multi-location practices Providing feedback on campaign funnels to stakeholders Contributing to A/B testing strategies Brainstorming innovative targeting methods to increase volume Analyzing campaign performance and adjusting strategies accordingly Identifying and overcoming conversion barriers Collecting lead quality feedback and developing improvement plans Collaborating with data & analytics teams to validate data Preparing reports and presentations for stakeholders Understanding market demand, seasonality, and trends to develop strategies Working with regional teams to tailor paid media support to practice needs If this sounds like you, we'd love to hear from you! Additional Information WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER. Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin. #J-18808-Ljbffr