Publicist Job at Lobeline Communications in Los Angeles

Lobeline Communications, LLC is a public relations and communications firm that delivers strategic, results‑oriented solutions customized for each client. We thrive on quality, creativity, and impactful results across lifestyle, celebrity, sports, restaurant/hospitality, and entertainment sectors. This position is a full‑time, hybrid (3‑4 days in office, 1‑2 days remote) role with a starting salary of $60,000–$70,000 per year, reviewed after 90 days.

QUALIFICATIONS

• 4–6 years of post‑college experience in public relations, including several years as a day‑to‑day account lead.
• Track record of working with high‑profile managers, producers, talent, and executives.
• Established media relationships with lifestyle, music, entertainment, and general beat writers, editors, and freelancers—regionally and nationally—capable of securing consistent, high‑quality coverage.
• Excellent AP‑style writing and grammatical skills.
• Strong interpersonal communication, judgment, problem‑solving skills, and a collaborative nature.
• Creative thinker who thrives on generating new ideas or improving existing ones.
• Proactive, organized, and able to balance multiple projects concurrently while prioritizing and taking ownership.
• Resilient under pressure in a fast‑paced environment.
• Willingness to work nights and weekends occasionally.
• Proficiency with Muck Rack, Cision, and Google Drive (Sheets, Docs, Slides).
• Deep knowledge of the entertainment industry and its media outlets.
• Experience with HubSpot is a plus; training will be provided if needed.

DUTIES + RESPONSIBILITIES

• Serve as the day‑to‑day lead on client accounts in partnership with the PR Director.
• Maintain a high‑quality client experience through timely communication and proactive issue resolution.
• Represent clients at media interviews and appearances with a positive, upbeat attitude.
• Lead bi‑weekly client meetings or calls, anticipating issues and providing strategic insight.
• Collaborate with leadership to draft client strategies and associated documents.
• Manage execution of client strategies, ensuring action items are fulfilled ahead of deadlines.
• Draft pitches, press releases, and other deliverables as required.
• Coordinate media events from start to finish, including run‑of‑shows and on‑site event management.
• Track industry trends, competition, and media coverage relevant to each client.
• Generate bi‑weekly, monthly, and quarterly reports on PR tactics and competitive activity.
• Maintain and nurture relationships with key media members locally, regionally, and nationally.
• Develop new media relationships continuously.
• Update media relations strategy to ensure a steady flow of coverage throughout campaigns.
• Prepare press kit documents and collateral that reflect each client’s brand standards.
• Ensure timely delivery of all media coverage to clients in a manner that highlights agency expertise.
• Manage media lists via Google Sheets, editorial calendars, and tools such as Cision or Muck Rack.
• Incorporate social media and influencer relations into traditional communication strategies.

COMPANY BENEFITS

Our small but mighty team enjoys company happy hours, events, summer Fridays, and occasional mental health days, in addition to standard yearly PTO, sick days, health, dental, life insurance, HSA/FSA, and more. All responsibilities are inclusive of the items described above but are not limited to them.

APPLYING

Please submit your resume via this platform or directly to hr@lobeline.com. Three references will be requested upon consideration for hire.

Equal Opportunity Employer

Lobeline Communications provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.