Senior Product Marketing Manager – Platform Product Operations – API
5 days ago – Be among the first 25 applicants
Responsibilities
- Strategic Development – Work in tandem with cross‑functional teams to anticipate advertiser needs; evaluate data and feedback to discern trends and opportunities for enhancement.
- Product Oversight and Enhancement – Supervise the evolution of tools; drive product roadmap, set timelines, and prioritize tasks based on impact and business needs.
- User Experience and Interface – Ensure intuitive, smooth user experience; procure and integrate user feedback for continuous refinement.
- Integration and Compatibility – Ensure tools integrate seamlessly within the TikTok advertising ecosystem and with external platforms.
- Training, Support, and Documentation – Spearhead creation and update of documentation, user manuals, and FAQs; conduct trainings to equip users with best‑practice knowledge.
- Stakeholder and Partner Communication – Serve as the liaison between product teams and internal stakeholders, communicating updates, features, and feedback.
- Quality Assurance and Testing – Coordinate with QA/PM to test tools; organize beta‑testing phases with select advertisers for real‑world feedback.
- Operational Efficiency – Monitor performance metrics, aim for high uptime and swift ticket resolution, and refine tool functionalities based on support feedback.
- Continuous Learning and Industry Trends – Stay updated with industry trends, competitor features, and technological advancements to keep TikTok’s tools cutting‑edge.
Qualifications
- BA/BS degree or higher.
- 5+ years of product operations experience with digital ad products or SaaS platforms; familiarity with advertising solutions at Google, Meta, and Snapchat.
- Fast learner and self‑starter with strong judgment and original thinking.
- Commercial mindset; experienced in building business cases from market research and analysis.
- Strong data and business analysis skills; comfortable with spreadsheets.
- Customer‑service orientation and experience in sales/client‑facing roles.
About TikTok
TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover, and connect. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
Job Information
Compensation description (Annually): Base salary range for this position in the selected city is $121,600 – $232,645. Compensation may vary based on qualifications, skills, and location. Benefits include medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; and 17 days of paid personal time (prorated upon hire).
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management and Marketing
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