the LEGO Group is hiring: Media Planning Manager in Boston

Join the LEGO® Group as a Media Planning Manager – helping shape the future of data‑driven marketing at one of the world's most beloved brands! In this role you will deliver data‑driven, high‑impact digital media advertising campaigns that connect the LEGO Group with millions of fans and customers. The position combines critical thinking, cross‑functional leadership, and deep platform expertise to help shape our media approach in a fast‑evolving digital landscape.

Core Responsibilities

• Media Strategy & Vision – Drive and execute the LEGO Group’s media planning for the Americas market group (US, Canada, LATAM), ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data‑driven, consumer‑centric approach to media planning and buying that drives both long‑term brand equity and short‑term performance.
• Investment Stewardship & Governance – Ensure that global standards are followed and met, delivering the strongest return.
• Leadership & Capability Building – Be a key member of a high‑performing Media Planning team, coaching local teams on standard processes, innovation, and executional excellence. Foster a culture of collaboration, experimentation, and continuous learning across internal and external media agency partners.
• Collaborator & Executive Influence – Serve as the subject matter expert for paid media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future‑proof our digital media strategy.

Qualifications

• Significant experience in digital and programmatic media with a majority of that time spent in a regional leadership role, ideally at a top‑tier brand, tech company or agency.
• Deep knowledge of the media landscape, ad‑tech ecosystem, and evolving privacy/regulatory environment.
• Exceptional executive presence, with the ability to influence key partners and inspire cross‑functional teams.
• Proven success of media planning excellence and strong campaign performance.
• Strong record of managing media agency relationships internally and externally.
• Passion for building inclusive teams, developing talent, and fostering a high‑performance culture.
• A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.

Relocation

There is no relocation budget for this role.

Hybrid Working Model

Our workplace enables our LEGO® colleagues to be and do their best at work. This 3‑day in‑office hybrid model exemplifies our People Promise by embracing different life situations.

Compensation

The salary range for this position is $100,906.00 – $151,360.00, based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group will communicate comprehensive remuneration details, including benefits, upon finalisation of the employment offer.

What’s in it for you?

• Family Care Leave – Enhanced paid leave options.
• Insurances – Life and disability insurance.
• Wellbeing – Access to the Headspace App and local wellbeing initiatives.
• Colleague Discount – Generous discount from day 1.
• Bonus – Rewarded through the bonus scheme when goals are reached.
• Workplace – Hybrid policy with an average of 3 days per week in the office.

Equal Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay. We encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion, and Veteran status) to apply.

Commitment to Children’s Rights

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing worldwide. Candidates with high engagement with children will be required to undergo Child Safeguarding Background Screening.

Drug Screening & Workplace Safety

We conduct drug screening as part of our drug‑free workplace policy to support employee health and safety.

Accessibility

Our online application system is accessible to users with disabilities. For assistance, contact the HR Service Desk at 1.860‑763‑7777, option #3.

Join the LEGO® Team

Just imagine building your dream career. Then make it real.