Manager, Social Media Job at Invesco US in New York

Apply for the Manager, Social Media position at Invesco US.

About Invesco

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

What’s in it for you?

Invesco employees enjoy comprehensive compensation and benefit offerings including:

• Flexible paid time off
• Hybrid work schedule
• 401(k) matching of 100% up to the first 6%
• Health & wellbeing benefits
• Parental leave benefits
• Employee stock purchase plan

Job Description

The Manager, Social Media will lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA. This role sets and evolves the strategic direction for social media in alignment with the firm’s go-to-market priorities and oversees a team of three to deliver unified, impactful campaigns. Responsibilities include developing audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement. The position is hands‑on in strategy, content creation, analytics, community development, and campaign management.

Responsibilities

• Develop and continuously refine Invesco’s organic social media strategy across platforms, including employee advocacy, to drive awareness and engagement in North America and EMEA.
• Maintain a strategic content calendar and identify key moments (markets, culture, sponsorships) to amplify timely and relevant stories.
• Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
• Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
• Lead and mentor a team of three social media analysts, fostering expertise and innovation.
• Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
• Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
• Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: 5+ years in social media strategy and program development with proven business results.
• Industry Knowledge: Familiarity with financial services or other highly regulated industries preferred.
• Leadership: Experience managing or leading social/digital teams in fast‑paced environments.
• Skills: Strong editorial, written, and creative abilities tailored for digital‑first platforms.
• Technical Expertise: Hands‑on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
• Communication & Collaboration: Excellent ability to inspire audiences and work cross‑functionally.
• Attributes: Highly creative, innovative, organized, and passionate about brand and digital marketing.

Compensation

The salary range in New York City for this position is $105,000 to $125,000 per year. Total compensation includes salary and incentive pay and will vary based on skills, experience, and location.

Employment

Full‑time employee, exempt position. Work is expected to be performed primarily in the Invesco office, at least 4 full days per week, consistent with the company’s workplace policy effective October 1 2025.

Invesco’s culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal‑opportunity employment efforts comply with all applicable U.S. state and federal laws governing non‑discrimination in employment.