OptiRTC
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Opti is a leader in IoT cloud-based stormwater management, building solutions that help communities adapt to changing environmental conditions. We seek a creative, hands‑on Marketing Associate who will shape our brand, drive campaigns, and support our growth into resilient cities.
Location: Boston office – 1–2 days per week, hybrid work environment.
Responsibilities
Develop new assets and repurpose existing content to support brand and campaign strategy across email marketing, social media, direct mail, webinars, podcasts, videos, press releases, and infographics.
Manage and update the company website via Webflow, ensuring optimal customer experience, SEO optimization, and accurate analytics.
Coordinate with senior leadership, sales, customer success, and product teams to support PR, account‑based marketing, events, and customer/partner surveys.
Run nurturing, drip, and targeted email campaigns in Salesforce/Pardot, handling list creation, data cleanup, segmentation, and lead categorization.
Organize, execute, and evaluate webinars and digital events.
Produce organic social media posts, manage the posting calendar, and provide platform recommendations based on data.
Facilitate the writing of blog posts, articles, and other content across departments.
Partner with Opti Channel Partners and influencers for joint webinars, email campaigns, social media posts, and press releases.
Create customer case studies.
Support conferences and events planning.
Qualifications
3–5 years of marketing experience, preferably in B2G/B2B or product marketing.
Ability to manage multiple projects simultaneously in a fast‑paced environment.
Excellent written, verbal, and presentation skills.
A resilient, flexible, resourceful mindset; self‑starter who works independently and seeks help when needed.
BA/BS or equivalent experience in marketing, communications, or a related discipline.
Background in civil/water resources engineering or environmental sciences is a plus.
Proficient in creating engaging content for business and technical audiences across various formats.
Experience with design tools such as Adobe Creative Cloud or Canva, and CRM tools Salesforce and Pardot (or Account Engagement).
Detail‑oriented with strong writing and editing skills.
Benefits
Competitive base salary and paid time off.
Bonus potential based on individual and company performance.
Health coverage – Blue Cross Blue Shield PPO/HMO.
Delta Dental, vision, 401(k) with up to 5% corporate match.
Flexible spending, dependent spending, and pre‑tax transit & parking accounts.
Home office reimbursement.
Short‑term and long‑term disability insurance.
OptiRTC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To apply, please send your resume and cover letter to careers@optirtc.com .
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