OP Labs PBC
OP Labs is the team building the technology behind Optimism , the leading blockchain infrastructure provider powering 65% of all Layer 2 transactions. Our open‑source OP Stack enables developers and enterprises to launch scalable, secure, and customizable on‑chain networks with ease. Backed by a16z , Paradigm , and others, OP Labs has raised over $350M to drive the next generation of on‑chain innovation.
The OP Stack powers 65% of all L2 transactions and 12.6% of all crypto transactions today. We are building a one‑stop shop for enterprises onboarding into crypto, with the most performant and battle‑tested chain infrastructure available on the market today. We’re looking for a marketing leader to help expand into new segments, deepen engagement with our existing audiences, and shape the public narrative to reflect the incredible momentum within the company. In this critical leadership role, you will report directly to the CEO and forge key strategic partnerships with Growth, Product and Data teams while building a world‑class marketing function.
Responsibilities
Build and lead a lean marketing function from the ground up, responsible for execution across Brand, Product, Developer, Enterprise, and Event marketing.
Strengthen awareness and positioning of the OP Stack and Superchain vision.
Translate technical capabilities into compelling, differentiated narratives.
Engage the builder community through content, partnerships, and education.
Craft GTM playbooks and demand generation for institutional adoption.
Amplify brand presence across industry conferences and owned events.
Own a consistent brand voice and regular communication targeted toward prospective and existing customers, channel partners and integration collaborators, tinkerers and application builders, potential employees and external contributors, and token holders and investors.
Skills and Qualifications
Proven experience leading marketing teams at the executive level, ideally within high‑growth technology or Web3 organizations.
Ability to define and execute multi‑channel strategies spanning brand, product, developer, and enterprise marketing.
Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products.
Ability to translate complex technical concepts into compelling, accessible narratives.
Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision.
A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.
Benefits
Competitive compensation, fully paid medical, dental, and vision, and a 4% 401K match.
Supportive culture that cherishes and celebrates accomplishments and teamwork.
Diversity of background and perspective is a core strength of the team.
Fully remote, highly skilled, and engaging environment with an emphasis on fun.
Long‑term thinking, with founders scaling Ethereum since 2015.
About the Role
Seniority level: Executive
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Software Development
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