Syneos Health Commercial Solutions
Associate Director Media, Search
Syneos Health Commercial Solutions, Santa Monica, California, United States, 90403
Associate Director Media, Search
Join Syneos Health Commercial Solutions as an Associate Director Media, Search.
This role is within the integrated media team and focuses on planning and executing advanced search strategy.
Description As Search, Associate Media Director you will lead and mentor a team of search and biddable media specialists.
You will demonstrate proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space, while understanding other media programs to contextualize search within the broader media landscape.
You will build trust with clients and explain complex search concepts in an accessible manner.
Responsibilities
Plan, present and own the success of search engine marketing programs for Syneos Health’s largest clients.
Lead, mentor and train search team members through a professional development program.
Develop and implement SOPs governing all aspects of best‑practice campaign development for the search department.
Own all areas of campaign development and optimisation, from keyword and copy creation to bid management and KPI reporting.
Provide support to new business through industry analysis and search landscape estimation.
Regularly author payloads of value (POVs) to keep the team current on search trends and engine algorithm updates.
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class‑leading search programs.
Requirements
6+ years of experience leading, executing, and planning SEM/PPC and SEO campaigns.
Ability to present an integrated search strategy that includes both SEO and SEM elements.
Experience participating in pitches for new business and operationalising complex asks during the RFP process.
Direct client interaction with strong relationship‑building skills and flawless campaign execution.
Experience managing and optimising paid search campaigns across all major search engines; SEO and SEM expertise mandatory.
Comfortable analysing high volumes of data.
Certifications in AdWords, Google Analytics and Bing strongly encouraged.
Free to travel as‑needed to support the business.
Experience in pharma or healthcare is required.
The annual base salary ranges from $115,000 to $130,000, with additional eligibility for commissions or bonus based on company and/or individual performance.
Our benefits package includes competitive compensation, health benefits (medical, dental, vision), company match 401k, flexible paid time off, and sick time.
Eligibility for paid sick time may vary by state or municipality.
Why Syneos Health? We are a global professional services organization dedicated to helping the biopharmaceutical industry shorten the distance from lab to life®.
Our deep industry expertise fuels our passion for life‑changing solutions and enables us to respond swiftly to market demand.
Join us to make complex ideas simple and change lives.
Syneos Health values diversity, inclusion, and authenticity.
If your past experience doesn’t align perfectly, we encourage you to apply anyway.
Transferable skills from previous roles may be considered, and you are welcome to join our Talent Network for future opportunities.
Equal Opportunity Employer Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
COVID‑19 Vaccination Policy We have a voluntary COVID‑19 vaccination policy and encourage all employees to be fully vaccinated.
Certain local governments or Syneos Health customers may have vaccine requirements applicable to employees; proof of vaccination may be required.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Management and Manufacturing
Industries Advertising Services, Public Relations and Communications Services, and Pharmaceutical Manufacturing
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This role is within the integrated media team and focuses on planning and executing advanced search strategy.
Description As Search, Associate Media Director you will lead and mentor a team of search and biddable media specialists.
You will demonstrate proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space, while understanding other media programs to contextualize search within the broader media landscape.
You will build trust with clients and explain complex search concepts in an accessible manner.
Responsibilities
Plan, present and own the success of search engine marketing programs for Syneos Health’s largest clients.
Lead, mentor and train search team members through a professional development program.
Develop and implement SOPs governing all aspects of best‑practice campaign development for the search department.
Own all areas of campaign development and optimisation, from keyword and copy creation to bid management and KPI reporting.
Provide support to new business through industry analysis and search landscape estimation.
Regularly author payloads of value (POVs) to keep the team current on search trends and engine algorithm updates.
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class‑leading search programs.
Requirements
6+ years of experience leading, executing, and planning SEM/PPC and SEO campaigns.
Ability to present an integrated search strategy that includes both SEO and SEM elements.
Experience participating in pitches for new business and operationalising complex asks during the RFP process.
Direct client interaction with strong relationship‑building skills and flawless campaign execution.
Experience managing and optimising paid search campaigns across all major search engines; SEO and SEM expertise mandatory.
Comfortable analysing high volumes of data.
Certifications in AdWords, Google Analytics and Bing strongly encouraged.
Free to travel as‑needed to support the business.
Experience in pharma or healthcare is required.
The annual base salary ranges from $115,000 to $130,000, with additional eligibility for commissions or bonus based on company and/or individual performance.
Our benefits package includes competitive compensation, health benefits (medical, dental, vision), company match 401k, flexible paid time off, and sick time.
Eligibility for paid sick time may vary by state or municipality.
Why Syneos Health? We are a global professional services organization dedicated to helping the biopharmaceutical industry shorten the distance from lab to life®.
Our deep industry expertise fuels our passion for life‑changing solutions and enables us to respond swiftly to market demand.
Join us to make complex ideas simple and change lives.
Syneos Health values diversity, inclusion, and authenticity.
If your past experience doesn’t align perfectly, we encourage you to apply anyway.
Transferable skills from previous roles may be considered, and you are welcome to join our Talent Network for future opportunities.
Equal Opportunity Employer Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
COVID‑19 Vaccination Policy We have a voluntary COVID‑19 vaccination policy and encourage all employees to be fully vaccinated.
Certain local governments or Syneos Health customers may have vaccine requirements applicable to employees; proof of vaccination may be required.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Management and Manufacturing
Industries Advertising Services, Public Relations and Communications Services, and Pharmaceutical Manufacturing
#J-18808-Ljbffr