Ultimate Fighting Championship
Senior Director, Partnership Marketing
Ultimate Fighting Championship, New York, New York, us, 10261
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Who We Are UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role And What You’ll Do TKO is seeking a Sr. Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing UFC brand partnerships. This executive will ensure a best‑in‑class partnership marketing experience for our top‑tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day‑to‑day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross‑selling opportunities.
Responsibilities
Lead the end‑to‑end management of commercial partnerships for UFC to deliver on partner’s brand and business goals.
Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC initiatives.
Act as on‑site partnership lead at UFC events, including oversight of experiential integrations and partner experiences.
Build and develop relationships with brand partner contacts, including client hosting at UFC events.
Drive revenue by leading all renewals, upsells, and cross‑sels for UFC while unlocking new revenue opportunities across the TKO enterprise.
Support VP in developing a high‑performing consultative, insight‑driven strategic marketing team.
Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
Manage and mentor a high‑performing team of strategists and cross‑functional contributors, fostering a growth mindset and collaborative environment.
Qualifications
12+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
Demonstrated success in leading cross‑functional strategic initiatives and driving organizational change.
Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
Strong commercial acumen, with proven experience negotiating and renewing long‑term partnerships. Exceptional executive communication and stakeholder management skills.
Experience building and mentoring high‑performing teams.
Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.
Hiring Rate Minimum
$135,000 annually (minimum will not fall below the applicable State/local minimum salary thresholds)
Hiring Rate Maximum
$180,000 annually
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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Who We Are UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role And What You’ll Do TKO is seeking a Sr. Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing UFC brand partnerships. This executive will ensure a best‑in‑class partnership marketing experience for our top‑tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day‑to‑day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross‑selling opportunities.
Responsibilities
Lead the end‑to‑end management of commercial partnerships for UFC to deliver on partner’s brand and business goals.
Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC initiatives.
Act as on‑site partnership lead at UFC events, including oversight of experiential integrations and partner experiences.
Build and develop relationships with brand partner contacts, including client hosting at UFC events.
Drive revenue by leading all renewals, upsells, and cross‑sels for UFC while unlocking new revenue opportunities across the TKO enterprise.
Support VP in developing a high‑performing consultative, insight‑driven strategic marketing team.
Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
Manage and mentor a high‑performing team of strategists and cross‑functional contributors, fostering a growth mindset and collaborative environment.
Qualifications
12+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
Demonstrated success in leading cross‑functional strategic initiatives and driving organizational change.
Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
Strong commercial acumen, with proven experience negotiating and renewing long‑term partnerships. Exceptional executive communication and stakeholder management skills.
Experience building and mentoring high‑performing teams.
Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.
Hiring Rate Minimum
$135,000 annually (minimum will not fall below the applicable State/local minimum salary thresholds)
Hiring Rate Maximum
$180,000 annually
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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