The New York Times Company
Senior Manager, Digital Media & Communications
The New York Times Company, New York, New York, us, 10261
Senior Manager, Digital Media & Communications
Office: New York, NY
Department: Corporate Communications
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
To help us do this essential work, The Times is hiring a
Senior Manager, Digital Media & Communications
who will develop and execute a comprehensive and cohesive social and digital media strategy supporting the issues management and rapid response communications needs of the New York Times through its corporate communications social media accounts. The role is hybrid, based in New York City, with a typical schedule of three days per week in the office and the expectation of some after‑hours, weekend and on‑call work.
Responsibilities
Social Media Strategy
– develop and execute a comprehensive social media strategy for the corporate communications accounts, leveraging social media to tell our story and responding to relevant trends. Manage social channels, create compelling content, monitor conversations, and surface relevant topics in collaboration with the communications team.
Rapid Response & Issues Management
– assist in developing and executing social media rapid response plans during crises, breaking news or sensitive issues. Draft, create and post approved rapid‑response content (statements, FAQs, reactive posts, short videos and other creative formats) across various platforms, ensuring accuracy and brand consistency. Craft a nuanced social media issues‑management strategy adhering to approved messaging and brand guidelines.
Media Monitoring & Reporting
– identify potential reputational risks and escape them to stakeholders. Monitor engagement and sentiment on rapid‑response posts, provide real‑time feedback and insights, and produce after‑action reports summarizing the effectiveness of the strategy.
Basic Qualifications
A bachelor's degree and 8+ years of increasing experience in social and digital media, including rapid response and issues management communications for a high‑profile organization.
Deep understanding of current events and how narratives evolve across social and digital media platforms.
Proven experience in developing and executing successful social media strategies with strong online community dynamics and brand reputation management.
Proficiency with social media management platforms and social listening tools.
Exceptional writing and editing skills; proficiency in using creative formats and tools, including video, to share information across social platforms.
Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization.
Demonstrated support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Preferred Qualifications
Prior experience at a media organization or a large corporation with international reach and prominent social‑media presence.
Prior study or work with online influencers or high‑follower social‑media accounts.
The annual base pay range for this role is between $110,000—$130,000 USD.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Newspaper Publishing
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC) ’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
Defending journalistic freedom is part of our daily work. Please beware of fraudulent job postings and never send money to anyone who claims to provide employment with The New York Times. If you suspect a fraudulent offer, report it to NYTapplicants@nytimes.com or file a report with the Federal Trade Commission or your state attorney general.
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Department: Corporate Communications
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
To help us do this essential work, The Times is hiring a
Senior Manager, Digital Media & Communications
who will develop and execute a comprehensive and cohesive social and digital media strategy supporting the issues management and rapid response communications needs of the New York Times through its corporate communications social media accounts. The role is hybrid, based in New York City, with a typical schedule of three days per week in the office and the expectation of some after‑hours, weekend and on‑call work.
Responsibilities
Social Media Strategy
– develop and execute a comprehensive social media strategy for the corporate communications accounts, leveraging social media to tell our story and responding to relevant trends. Manage social channels, create compelling content, monitor conversations, and surface relevant topics in collaboration with the communications team.
Rapid Response & Issues Management
– assist in developing and executing social media rapid response plans during crises, breaking news or sensitive issues. Draft, create and post approved rapid‑response content (statements, FAQs, reactive posts, short videos and other creative formats) across various platforms, ensuring accuracy and brand consistency. Craft a nuanced social media issues‑management strategy adhering to approved messaging and brand guidelines.
Media Monitoring & Reporting
– identify potential reputational risks and escape them to stakeholders. Monitor engagement and sentiment on rapid‑response posts, provide real‑time feedback and insights, and produce after‑action reports summarizing the effectiveness of the strategy.
Basic Qualifications
A bachelor's degree and 8+ years of increasing experience in social and digital media, including rapid response and issues management communications for a high‑profile organization.
Deep understanding of current events and how narratives evolve across social and digital media platforms.
Proven experience in developing and executing successful social media strategies with strong online community dynamics and brand reputation management.
Proficiency with social media management platforms and social listening tools.
Exceptional writing and editing skills; proficiency in using creative formats and tools, including video, to share information across social platforms.
Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization.
Demonstrated support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Preferred Qualifications
Prior experience at a media organization or a large corporation with international reach and prominent social‑media presence.
Prior study or work with online influencers or high‑follower social‑media accounts.
The annual base pay range for this role is between $110,000—$130,000 USD.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Newspaper Publishing
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC) ’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
Defending journalistic freedom is part of our daily work. Please beware of fraudulent job postings and never send money to anyone who claims to provide employment with The New York Times. If you suspect a fraudulent offer, report it to NYTapplicants@nytimes.com or file a report with the Federal Trade Commission or your state attorney general.
#J-18808-Ljbffr