Ramp Talent
Our client Filevine is looking for a Vice President of Performance Marketing. Details below...
Vice President Performance Marketing
Position Overview
The Vice President Performance Marketing owns the end-to-end strategy execution and scaling of performance-driven lead generation across SEO SEM email affiliate and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL SQL SAL revenue targets across all product lines and industries. Reporting directly to the CMO the VP will build and lead a world-class performance marketing organization establish predictive forecasting models and implement real-time optimization frameworks powered by data automation and cross-functional alignment. Responsibilities
Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable scalable demand across B2B and B2C segments. Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL SQL SAL pipeline velocity revenue attribution). Target Setting & Accountability: Define forecast and hit aggressive growth targets for lead volume cost-per-lead conversion rates and downstream revenue impact. Data & Analytics Leadership: Establish enterprise-grade reporting dashboards and experimentation frameworks (A/B testing incrementality LTV : CAC modeling). Team Building & Leadership: Scale and mentor a high-performing team (currently includes Performance Marketing Manager and Email Marketing Manager); recruit senior talent in paid social SEO and lifecycle marketing. Cross-Functional Alignment: Partner with Product Sales RevOps and Finance to align marketing investment with revenue outcomes and unit economics. Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g. TikTok Reddit partner co-marketing review platforms) while optimizing core engines (Google LinkedIn Meta). Qualifications
10 years of progressive experience in performance marketing with 5 years in a senior leadership role (Director or above) at a high-growth SaaS tech or digital-first company. Proven P&L Impact: Track record of building and scaling $10M performance marketing budgets with measurable ROI and revenue attribution. Technical Mastery: Deep expertise in Google Ads Meta Ads LinkedIn Ads SEO platforms (SEMrush Ahrefs) Google Analytics 4 Tag Manager CDP integration and HTML / CSS for landing page optimization. Analytical Rigor: Advanced proficiency in performance forecasting cohort analysis attribution modeling and statistical significance testing. Leadership & Team Scaling: Experience hiring developing and leading distributed or multi-disciplinary marketing teams (8 members). Creative Problem-Solving: Known for testing bold hypotheses failing fast and iterating toward breakthrough efficiency. Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales Product and Executive leadership. Preferred Experience
Led demand gen at a company with $50M ARR or 1M monthly active users. Built in-house capabilities in SEO content engines email lifecycle automation (Klaviyo / Braze) and affiliate / partnership programs. Experience with Capterra G2 Software Advice or industry-specific review platforms. Familiarity with privacy-first marketing. This is a VP-level role designed for a strategic builder ready to own revenue-level outcomes and lead at the executive table. Key Skills
Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation Employment Type: Full Time Experience: years Vacancy: 1
#J-18808-Ljbffr
The Vice President Performance Marketing owns the end-to-end strategy execution and scaling of performance-driven lead generation across SEO SEM email affiliate and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL SQL SAL revenue targets across all product lines and industries. Reporting directly to the CMO the VP will build and lead a world-class performance marketing organization establish predictive forecasting models and implement real-time optimization frameworks powered by data automation and cross-functional alignment. Responsibilities
Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable scalable demand across B2B and B2C segments. Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL SQL SAL pipeline velocity revenue attribution). Target Setting & Accountability: Define forecast and hit aggressive growth targets for lead volume cost-per-lead conversion rates and downstream revenue impact. Data & Analytics Leadership: Establish enterprise-grade reporting dashboards and experimentation frameworks (A/B testing incrementality LTV : CAC modeling). Team Building & Leadership: Scale and mentor a high-performing team (currently includes Performance Marketing Manager and Email Marketing Manager); recruit senior talent in paid social SEO and lifecycle marketing. Cross-Functional Alignment: Partner with Product Sales RevOps and Finance to align marketing investment with revenue outcomes and unit economics. Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g. TikTok Reddit partner co-marketing review platforms) while optimizing core engines (Google LinkedIn Meta). Qualifications
10 years of progressive experience in performance marketing with 5 years in a senior leadership role (Director or above) at a high-growth SaaS tech or digital-first company. Proven P&L Impact: Track record of building and scaling $10M performance marketing budgets with measurable ROI and revenue attribution. Technical Mastery: Deep expertise in Google Ads Meta Ads LinkedIn Ads SEO platforms (SEMrush Ahrefs) Google Analytics 4 Tag Manager CDP integration and HTML / CSS for landing page optimization. Analytical Rigor: Advanced proficiency in performance forecasting cohort analysis attribution modeling and statistical significance testing. Leadership & Team Scaling: Experience hiring developing and leading distributed or multi-disciplinary marketing teams (8 members). Creative Problem-Solving: Known for testing bold hypotheses failing fast and iterating toward breakthrough efficiency. Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales Product and Executive leadership. Preferred Experience
Led demand gen at a company with $50M ARR or 1M monthly active users. Built in-house capabilities in SEO content engines email lifecycle automation (Klaviyo / Braze) and affiliate / partnership programs. Experience with Capterra G2 Software Advice or industry-specific review platforms. Familiarity with privacy-first marketing. This is a VP-level role designed for a strategic builder ready to own revenue-level outcomes and lead at the executive table. Key Skills
Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation Employment Type: Full Time Experience: years Vacancy: 1
#J-18808-Ljbffr