J.P. Morgan
Brand Advertising Manager, Vice President
J.P. Morgan, Chicago Heights, Illinois, United States, 60411
Are you passionate about brand strategy and creative problem-solving? This role offers the chance to be at the center of Chase's Brand team, promoting innovative ways to amplify the brand and engage customers. You'll lead campaign development and contribute to the team's mission of building a powerful Chase master brand, using your skills in customer insights, strategy, and media planning.
As a Brand Advertising Vice President on the Brand Team, you will have a passion for advertising, creativity, and brand innovation. You will have strong early career experience at an ad agency or brand/advertising function. You will be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. You will love collaboration, and working across teams to successfully execute high performing brand and advertising content.
Job responsibilities
Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
Understand the business and marketing objectives, championing brand solutions to deliver on business goals
Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
Partner with marketing research team to uncover key consumer insights and test creative ideas and work
Spearhead the development strategy and messaging that sets the course for powerful creative
Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle
Responsible for ensuring legal/compliance/risk and control requirements are met for all campaigns
Manage creative budgets associated with managed advertising programs
Required qualifications, skills and capabilities
5 plus years of marketing experience with demonstrated experience in marketing communications/brand and advertising execution
Bachelor's Degree
AI industry knowledge of strategy, planning and implementation
Strong business and marketing acumen with clear ability todistill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking/inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement
Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results
Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
Strong understanding of video and digital creative production and execution, strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization, innate talent to be a strong storyteller, whocan craft presentations to align and build confidence in direction
Proven ability to take initiative and achieve results with strong analytical, problem solving and planning skills
Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels, excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
Preferred qualifications, skills and capabilities
Degree in Marketing, Advertising, Communications
MBA
Experience working in or directly with advertising agencies
#J-18808-Ljbffr
As a Brand Advertising Vice President on the Brand Team, you will have a passion for advertising, creativity, and brand innovation. You will have strong early career experience at an ad agency or brand/advertising function. You will be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. You will love collaboration, and working across teams to successfully execute high performing brand and advertising content.
Job responsibilities
Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
Understand the business and marketing objectives, championing brand solutions to deliver on business goals
Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
Partner with marketing research team to uncover key consumer insights and test creative ideas and work
Spearhead the development strategy and messaging that sets the course for powerful creative
Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle
Responsible for ensuring legal/compliance/risk and control requirements are met for all campaigns
Manage creative budgets associated with managed advertising programs
Required qualifications, skills and capabilities
5 plus years of marketing experience with demonstrated experience in marketing communications/brand and advertising execution
Bachelor's Degree
AI industry knowledge of strategy, planning and implementation
Strong business and marketing acumen with clear ability todistill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking/inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement
Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results
Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
Strong understanding of video and digital creative production and execution, strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization, innate talent to be a strong storyteller, whocan craft presentations to align and build confidence in direction
Proven ability to take initiative and achieve results with strong analytical, problem solving and planning skills
Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels, excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
Preferred qualifications, skills and capabilities
Degree in Marketing, Advertising, Communications
MBA
Experience working in or directly with advertising agencies
#J-18808-Ljbffr