IntegrateUp
Rain Media: Director of Customer Acquisition
IntegrateUp, Phoenix, Arizona, United States, 85003
Title: Director of Customer Acquisition
Company: Rain Media
Status: Full-time/W2
Location: Phoenix, AZ
Eligibility: US-Based candidates / Phoenix, AZ
Position Overview We’re looking for a data-driven, results-obsessed Director of Customer Acquisition to lead our media buying team and scale new customer acquisition across all paid channels. You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, TikTok, Google, YouTube, Bing, and AppLovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor.
What Excellence Looks Like
You know your numbers, daily CAC, ROAS, MER, and contribution margin by channel, and act fast when they change.
You deliver consistent acquisition growth while protecting profitability and optimizing spend allocation.
You lead your team with clarity, urgency, and accountability—removing obstacles and pushing for excellence.
You test strategically, scale efficiently, and make data-driven decisions that move the business forward.
You treat the ad accounts like your own P&L and operate with ownership, precision, and pace.
Responsibilities
Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
Channel Optimization & Expansion
Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.
Data, Analytics & Attribution
Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
Identify patterns in channel performance and audience behavior to guide strategic optimizations.
Team Leadership & Collaboration
Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
Create alignment and velocity within the team through transparent communication and data-backed decision-making.
Requirements Experience
7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google.
Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
Experience leading media buying teams and managing agencies or contractors.
Deep understanding of acquisition funnels, channel diversification, and attribution.
Supplement or nutraceutical industry experience preferred, but not required.
DTC ad copywriting experience.
Technical Skills
Platforms: Meta, TikTok, Google, YouTube, Bing, AppLovin, Shopify.
Tools: Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace.
Analytics: Cohort analysis, CAC/LTV modeling, and marginal ROI analysis.
Advanced knowledge of attribution and media performance measurement.
Soft Skills
Analytical, decisive, and comfortable leading in a high-growth environment.
Excellent communicator with the ability to align teams around clear goals.
High integrity, disciplined work ethic, and bias toward action.
Thrives under pressure, with strong problem-solving and prioritization skills.
Additional Requirements
Geographic location preference: Phoenix, AZ.
Access to a computer.
Reliable internet connection.
Reliable and distraction-free work environment.
Compensation
This is a full-time, remote, W-2 employee position. Pay is $150,000-$170,000 USD annually (for U.S.-based employees).
Healthcare, dental, and vision plans are available.
To apply, please fill out an application at https://hiring.integrateup.co/.
#J-18808-Ljbffr
Company: Rain Media
Status: Full-time/W2
Location: Phoenix, AZ
Eligibility: US-Based candidates / Phoenix, AZ
Position Overview We’re looking for a data-driven, results-obsessed Director of Customer Acquisition to lead our media buying team and scale new customer acquisition across all paid channels. You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, TikTok, Google, YouTube, Bing, and AppLovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor.
What Excellence Looks Like
You know your numbers, daily CAC, ROAS, MER, and contribution margin by channel, and act fast when they change.
You deliver consistent acquisition growth while protecting profitability and optimizing spend allocation.
You lead your team with clarity, urgency, and accountability—removing obstacles and pushing for excellence.
You test strategically, scale efficiently, and make data-driven decisions that move the business forward.
You treat the ad accounts like your own P&L and operate with ownership, precision, and pace.
Responsibilities
Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
Channel Optimization & Expansion
Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.
Data, Analytics & Attribution
Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
Identify patterns in channel performance and audience behavior to guide strategic optimizations.
Team Leadership & Collaboration
Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
Create alignment and velocity within the team through transparent communication and data-backed decision-making.
Requirements Experience
7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google.
Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
Experience leading media buying teams and managing agencies or contractors.
Deep understanding of acquisition funnels, channel diversification, and attribution.
Supplement or nutraceutical industry experience preferred, but not required.
DTC ad copywriting experience.
Technical Skills
Platforms: Meta, TikTok, Google, YouTube, Bing, AppLovin, Shopify.
Tools: Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace.
Analytics: Cohort analysis, CAC/LTV modeling, and marginal ROI analysis.
Advanced knowledge of attribution and media performance measurement.
Soft Skills
Analytical, decisive, and comfortable leading in a high-growth environment.
Excellent communicator with the ability to align teams around clear goals.
High integrity, disciplined work ethic, and bias toward action.
Thrives under pressure, with strong problem-solving and prioritization skills.
Additional Requirements
Geographic location preference: Phoenix, AZ.
Access to a computer.
Reliable internet connection.
Reliable and distraction-free work environment.
Compensation
This is a full-time, remote, W-2 employee position. Pay is $150,000-$170,000 USD annually (for U.S.-based employees).
Healthcare, dental, and vision plans are available.
To apply, please fill out an application at https://hiring.integrateup.co/.
#J-18808-Ljbffr