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Total System Services

Growth Marketing Specialist

Total System Services, New York, New York, us, 10261

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Employer Industry: Payment Solutions

Why consider this job opportunity

Opportunity for career advancement and growth within the organization

Work with a dynamic team that impacts the payments technology landscape

Collaborate with cross-functional teams, enhancing your professional network

Engage in data-driven decision-making to optimize marketing efforts

Competitive salary and benefits package

Chance to make a significant impact on revenue growth through innovative marketing strategies

What to Expect (Job Responsibilities)

Create buyer personas that outline needs, pain points, and behaviors to design effective multi-channel marketing campaigns

Analyze data to identify trends, opportunities, and challenges within existing campaigns, providing actionable insights for improvement

Design and implement experiments across various marketing channels, iterating on messaging and assets based on results

Collaborate with sales teams to align messaging, lead generation efforts, and targeting strategies

Drive revenue growth through data analysis, experimentation, and strategic execution

What is Required (Qualifications)

Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing

Demonstrated understanding of integrated campaign architecture and the customer decision journey

Proficiency in analytics, marketing automation, and CRM tools for campaign performance insights

Strong technical skills in Excel (or Google Sheets) for data manipulation and visualization, as well as familiarity with web analytics tools

Understanding of conversion rate optimization (CRO) techniques

How to Stand Out (Preferred Qualifications)

Experience with small to medium businesses (SMB), payments, or point of sale systems

Resourceful and self-motivated marketer with the ability to achieve objectives independently

Strong relationship-building skills and ability to collaborate effectively with various stakeholders

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