Situation
Base pay range
$80,000.00/yr - $95,000.00/yr
Overview Town Hall—a fast‑growing digital media agency serving higher education and mission‑driven brands—is seeking a Senior Media Planner to serve as the strategic lead across an assigned portfolio of clients. In this role, you'll architect full‑funnel paid media strategies, turn performance signals into actionable growth plans, and help guide clients through an increasingly complex digital advertising landscape.
You'll thrive here if you're equal parts strategist, analyst, and communicator—someone who can connect media performance to real business impact and present insights with clarity and confidence to senior‑level marketers.
Our office is located in midtown Manhattan, and we are currently working in‑office four days per week (M‑TH).
What You'll Do
Develop multi‑channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives
Define, test, and refine audience segments, interpret creative performance, and recommend data‑driven optimizations that improve efficiency and scale
Translate data and audience insights into growth roadmaps—including demand forecasts, channel efficiency analysis, and incremental investment recommendations
Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity
Collaborate closely with media buyers, paid‑search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint
Partner with Account Directors to present strategies and performance narratives to clients—connecting metrics to outcomes and recommendations with clarity and confidence
Identify opportunities to shape advanced test‑and‑learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper‑funnel impact on business outcomes
Requirements
5+ years of experience in digital media planning and strategy including campaign setup, management, and optimization in Meta, Google, and LinkedIn Ad Managers, as well as The Trade Desk and/or other programmatic DSPs.
Strong foundation in performance analytics, including GA4, Looker Studio, CRM‑based conversion analysis, and pixel/tag‑based measurement. (GTM experience a plus.)
Ability to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact—with experience translating data into narrative insights and actionable recommendations
Working knowledge of leading‑edge media measurement approaches, including incrementality testing, attribution modeling, and lift analysis
Clear, confident communicator able to collaborate with cross‑functional teams and present insights to non‑technical stakeholders
Passion for innovation and ability to stay ahead of industry trends, integrate AI‑driven planning, and adapt to privacy‑centric measurement
Benefits We offer a competitive base salary and a range of benefits and perks:
Salary range $80,000 - $95,000 per year, commensurate with experience
Health care plan (medical, dental and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leaveCold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
Our Company We are Town Hall, a mission‑driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.
Town Hall is part of Situation Group, a digital‑first collective of award‑winning advertising agencies.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries: IT Services and IT Consulting
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Overview Town Hall—a fast‑growing digital media agency serving higher education and mission‑driven brands—is seeking a Senior Media Planner to serve as the strategic lead across an assigned portfolio of clients. In this role, you'll architect full‑funnel paid media strategies, turn performance signals into actionable growth plans, and help guide clients through an increasingly complex digital advertising landscape.
You'll thrive here if you're equal parts strategist, analyst, and communicator—someone who can connect media performance to real business impact and present insights with clarity and confidence to senior‑level marketers.
Our office is located in midtown Manhattan, and we are currently working in‑office four days per week (M‑TH).
What You'll Do
Develop multi‑channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives
Define, test, and refine audience segments, interpret creative performance, and recommend data‑driven optimizations that improve efficiency and scale
Translate data and audience insights into growth roadmaps—including demand forecasts, channel efficiency analysis, and incremental investment recommendations
Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity
Collaborate closely with media buyers, paid‑search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint
Partner with Account Directors to present strategies and performance narratives to clients—connecting metrics to outcomes and recommendations with clarity and confidence
Identify opportunities to shape advanced test‑and‑learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper‑funnel impact on business outcomes
Requirements
5+ years of experience in digital media planning and strategy including campaign setup, management, and optimization in Meta, Google, and LinkedIn Ad Managers, as well as The Trade Desk and/or other programmatic DSPs.
Strong foundation in performance analytics, including GA4, Looker Studio, CRM‑based conversion analysis, and pixel/tag‑based measurement. (GTM experience a plus.)
Ability to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact—with experience translating data into narrative insights and actionable recommendations
Working knowledge of leading‑edge media measurement approaches, including incrementality testing, attribution modeling, and lift analysis
Clear, confident communicator able to collaborate with cross‑functional teams and present insights to non‑technical stakeholders
Passion for innovation and ability to stay ahead of industry trends, integrate AI‑driven planning, and adapt to privacy‑centric measurement
Benefits We offer a competitive base salary and a range of benefits and perks:
Salary range $80,000 - $95,000 per year, commensurate with experience
Health care plan (medical, dental and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leaveCold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
Our Company We are Town Hall, a mission‑driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.
Town Hall is part of Situation Group, a digital‑first collective of award‑winning advertising agencies.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries: IT Services and IT Consulting
#J-18808-Ljbffr