University of New Mexico
Digital Marketing Specialist
University of New Mexico, Albuquerque, New Mexico, United States, 87101
Requisition ID
req35179
Working Title Digital Marketing Specialist
Position Grade 13
Position Summary About UCAM (University Communications and Marketing) At UCAM, we work hard to showcase UNM's extraordinary accomplishments, serve the greater UNM community, and build national and international awareness of the University. Our team of talented communication, marketing and web professionals welcomes the opportunity to collaborate with all Lobos. We hope to work with you soon!
About Digital Strategy at UNM We work to create a seamless and authentic digital experience for people who engage with UNM on our web and digital spaces. This work often leads to extensive collaboration with campus partners and the ability to learn quickly and adapt digital marketing and communication principles to the needs we experience in higher education.
About Digital Marketing Specialists Day-to-day, the Digital Marketing Specialist assumes the hats of data analyst, SEO (and AI Optimization) expert, UI innovator, and PPC project manager. They are tasked with implementing and managing multiple projects both institutionally and across campus within the service center model. They have a responsibility to act as collaborative support within their team here at UCAM and across campus.
About YOU You don’t just see yourself as a creative problem solver; you have concrete examples of how you are one. You speak your mind, ask questions, and consider ways to integrate a big-picture strategy into campaigns, web content, and data measurements. You find joy in crafting a narrative around data and working with others to support SMART goals. You like to talk about identifying behavior patterns that lead to creative, data‑driven strategy decisions. You’re ready to teach just as much as you’re always ready to learn. It’s a bonus if you love UNM and the community of Lobos who make it the most unique University in the world.
What you'll do day-to-day
Implement pay‑per‑click campaigns for institutional and creative service clients
Advise heavily on search engine and AI optimizations for web and marketing strategies
Strategically optimize campaigns
Provide recurring reporting on campaign performance and recommendations
Implement and troubleshoot data tracking systems
Correspond with campus stakeholders and clients
Provide digital marketing services and guidance to key UCAM partners, including UNM Online and the College of Nursing
Create headline and copywriting as needed
Advising on the efficacy of multimedia assets with the creative production team
Support marketers and communicators outside UCAM to uphold brand style and strategy
Eligible for one to two remote workdays per week upon successful completion of the six‑month probationary period
Minimum Qualifications Bachelor’s degree; at least 3 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year-for-year basis.
Preferred Qualifications
You thought to yourself, "Hey, that’s me!" when reading the "About You" section
Knowledge of the higher education industry, trends, and distinct audiences
Google Tag Manager, My Business and Search Console experience
Agency work experience servicing multiple clients and projects concurrently
Experience utilizing web development tools and practices
Proficiency at developing Looker Studio dashboards or other consolidated reporting tools
Conditions of Employment Campus: Main - Albuquerque, NM
Department: Univ Communication & Marketing (248A)
Employment Type: Staff
Staff Type: Regular - Full-Time
Status: Exempt
Pay: Monthly $4,236.27 - $5,677.33
Benefits Eligible: This is a benefits-eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs.
ERB Statement: As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions.
Background Check Required: Yes
For Best Consideration Date: 12/3/2025
Eligible for Remote Work: Yes
Application Instructions Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.
Please attach a cover letter, resume, and portfolio with examples of work.
Veteran Preference Program Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.
Equal Opportunity Statement The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.
Background Check Information The University of New Mexico requires all regular staff positions to successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.
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Working Title Digital Marketing Specialist
Position Grade 13
Position Summary About UCAM (University Communications and Marketing) At UCAM, we work hard to showcase UNM's extraordinary accomplishments, serve the greater UNM community, and build national and international awareness of the University. Our team of talented communication, marketing and web professionals welcomes the opportunity to collaborate with all Lobos. We hope to work with you soon!
About Digital Strategy at UNM We work to create a seamless and authentic digital experience for people who engage with UNM on our web and digital spaces. This work often leads to extensive collaboration with campus partners and the ability to learn quickly and adapt digital marketing and communication principles to the needs we experience in higher education.
About Digital Marketing Specialists Day-to-day, the Digital Marketing Specialist assumes the hats of data analyst, SEO (and AI Optimization) expert, UI innovator, and PPC project manager. They are tasked with implementing and managing multiple projects both institutionally and across campus within the service center model. They have a responsibility to act as collaborative support within their team here at UCAM and across campus.
About YOU You don’t just see yourself as a creative problem solver; you have concrete examples of how you are one. You speak your mind, ask questions, and consider ways to integrate a big-picture strategy into campaigns, web content, and data measurements. You find joy in crafting a narrative around data and working with others to support SMART goals. You like to talk about identifying behavior patterns that lead to creative, data‑driven strategy decisions. You’re ready to teach just as much as you’re always ready to learn. It’s a bonus if you love UNM and the community of Lobos who make it the most unique University in the world.
What you'll do day-to-day
Implement pay‑per‑click campaigns for institutional and creative service clients
Advise heavily on search engine and AI optimizations for web and marketing strategies
Strategically optimize campaigns
Provide recurring reporting on campaign performance and recommendations
Implement and troubleshoot data tracking systems
Correspond with campus stakeholders and clients
Provide digital marketing services and guidance to key UCAM partners, including UNM Online and the College of Nursing
Create headline and copywriting as needed
Advising on the efficacy of multimedia assets with the creative production team
Support marketers and communicators outside UCAM to uphold brand style and strategy
Eligible for one to two remote workdays per week upon successful completion of the six‑month probationary period
Minimum Qualifications Bachelor’s degree; at least 3 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year-for-year basis.
Preferred Qualifications
You thought to yourself, "Hey, that’s me!" when reading the "About You" section
Knowledge of the higher education industry, trends, and distinct audiences
Google Tag Manager, My Business and Search Console experience
Agency work experience servicing multiple clients and projects concurrently
Experience utilizing web development tools and practices
Proficiency at developing Looker Studio dashboards or other consolidated reporting tools
Conditions of Employment Campus: Main - Albuquerque, NM
Department: Univ Communication & Marketing (248A)
Employment Type: Staff
Staff Type: Regular - Full-Time
Status: Exempt
Pay: Monthly $4,236.27 - $5,677.33
Benefits Eligible: This is a benefits-eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs.
ERB Statement: As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions.
Background Check Required: Yes
For Best Consideration Date: 12/3/2025
Eligible for Remote Work: Yes
Application Instructions Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.
Please attach a cover letter, resume, and portfolio with examples of work.
Veteran Preference Program Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.
Equal Opportunity Statement The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.
Background Check Information The University of New Mexico requires all regular staff positions to successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.
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