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Kforce Inc

Senior SEM Growth Marketer

Kforce Inc, Plano, Texas, us, 75086

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This range is provided by Kforce Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range $150,000.00/yr - $180,000.00/yr

Responsibilities

Manage and optimize paid search campaigns across Google Ads and Bing Ads

Will perform large-scale paid search initiatives, using data analysis to drive user acquisition and revenue growth

Build and refine campaign structures, ad groups, keywords, and creatives

Drive performance across domestic and international markets (English and multilingual)

Analyze search data and internal metrics to identify trends and maximize ROI

Run A/B and multivariate tests to improve conversion rates

Launch localized campaigns in new markets

Collaborate with Product and Engineering on landing page optimization and quality score improvements

Requirements

Bachelor's degree in Marketing, Business, or other relevant field or equivalent experience

At least 5+ years of hands‑on SEM experience (Google, Bing)

Strong experience leading large-scale paid search initiatives, managing substantial budgets, and using data analysis to drive user acquisition and revenue growth

Proven success managing and scaling paid search campaigns

Proficiency with bulk tools (Google Ads Editor, Microsoft Advertising Editor)

Expertise in bidding platforms (Google Smart Bidding, Kenshoo, etc.)

Advanced spreadsheet skills (pivot tables, VLOOKUPs)

Strong analytical mindset and experience with tools like Google Analytics or Mixpanel

Detail‑oriented, adaptable, and a self‑starter with an entrepreneurial spirit

Bonus Points

Experience in startups or early‑stage companies

Experience managing complex advertising accounts

Background in travel or hospitality or e‑commerce

Familiarity with search experience products

Knowledge of marketing attribution modeling

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Equal Opportunity Statement Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.

Seniority Level Associate

Employment Type Full‑time

Job Function Marketing and Sales

Industry IT Services and IT Consulting

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