Anrok
Growth Marketing Lead – eCommerce at Anrok
San Francisco, Salt Lake City, or New York City.
Anrok is the leading tax automation platform that enables businesses to expand globally without compliance complexity.
Our unified platform automatically handles tax monitoring, calculations, and filing across 20+ US states and many countries, freeing companies to focus on growth rather than compliance. About Anrok
Our customers include 40% of Forbes Top 50 AI companies, 20% of Forbes Top 100 Cloud companies, and brands such as Notion, Anthropic, and Cursor. We are backed by over $100M from top investors, including Sequoia, Index, and Khosla Ventures. Responsibilities
Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets. Build and execute multi‑channel growth programs, including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers. Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity. Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs. Partner with Marketing and cross‑functional stakeholders across Product, Operations, and GTM to develop vertical‑specific content, case studies, and thought leadership that establishes Anrok as the go‑to solution for eCommerce tax compliance. Track and analyze key growth metrics—including CAC, conversion rates, pipeline velocity, and ROI by channel—using data‑driven insights to optimize spend allocation and inform strategic decisions. Manage external contractors and agencies when specific expertise or speed is required. Qualifications
5+ years of full‑stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses. Proven eCommerce marketing experience with a strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants. Hands‑on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition. Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data‑informed decisions and continuous optimization. Entrepreneurial mindset with the ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0‑to‑1 environment. Excellent cross‑functional collaboration skills with the ability to partner within Marketing and cross‑functionally to align on vertical strategy and execute integrated campaigns. Detail‑oriented project management and proactive communication skills. Preferred/bonus: previous experience as a SaaS solution buyer or business owner at a DTC/eCommerce business. What We Offer
The equity upside of an early‑stage startup with the product‑market‑fit of a later‑stage company. Daily lunch and snacks for office‑hub teammates. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off‑sites and in‑person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. Work Environment
We embrace a dynamic and flexible hybrid work environment based out of our growing office hubs in San Francisco, New York City, and Salt Lake City where we collaborate in person 3 days per week. Employment Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Software Development
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Our unified platform automatically handles tax monitoring, calculations, and filing across 20+ US states and many countries, freeing companies to focus on growth rather than compliance. About Anrok
Our customers include 40% of Forbes Top 50 AI companies, 20% of Forbes Top 100 Cloud companies, and brands such as Notion, Anthropic, and Cursor. We are backed by over $100M from top investors, including Sequoia, Index, and Khosla Ventures. Responsibilities
Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets. Build and execute multi‑channel growth programs, including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers. Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity. Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs. Partner with Marketing and cross‑functional stakeholders across Product, Operations, and GTM to develop vertical‑specific content, case studies, and thought leadership that establishes Anrok as the go‑to solution for eCommerce tax compliance. Track and analyze key growth metrics—including CAC, conversion rates, pipeline velocity, and ROI by channel—using data‑driven insights to optimize spend allocation and inform strategic decisions. Manage external contractors and agencies when specific expertise or speed is required. Qualifications
5+ years of full‑stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses. Proven eCommerce marketing experience with a strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants. Hands‑on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition. Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data‑informed decisions and continuous optimization. Entrepreneurial mindset with the ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0‑to‑1 environment. Excellent cross‑functional collaboration skills with the ability to partner within Marketing and cross‑functionally to align on vertical strategy and execute integrated campaigns. Detail‑oriented project management and proactive communication skills. Preferred/bonus: previous experience as a SaaS solution buyer or business owner at a DTC/eCommerce business. What We Offer
The equity upside of an early‑stage startup with the product‑market‑fit of a later‑stage company. Daily lunch and snacks for office‑hub teammates. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off‑sites and in‑person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. Work Environment
We embrace a dynamic and flexible hybrid work environment based out of our growing office hubs in San Francisco, New York City, and Salt Lake City where we collaborate in person 3 days per week. Employment Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Software Development
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