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BoxCrush®

Digital Marketing Strategist

BoxCrush®, Indianapolis, Indiana, us, 46262

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BoxCrush®, an Indianapolis digital marketing and website development agency established in 2002, is seeking a Digital Marketing Strategist with 3+ years of experience to join our team. The right candidate will have a tolerance of humor, a strong work ethic, and a proven background of improving ROI on web properties.

We are seeking applicants with deep knowledge of A/B testing and lead generation that understand how to use marketing automation platforms (such as HubSpot), to test multiple landing pages until success is achieved, and to make sure marketing efforts have a high success rate.

Availability BoxCrush® is seeking full-time applicants. This position is on‑site at the BoxCrush office in Indianapolis, IN. (Flexible hours during the Pandemic.)

Responsibilities

Work with sales and marketing teams to determine effective outcomes for each client

Work with BoxCrush team and clients to determine KPIs

Increase each client’s qualified leads by x% from previous year

Create and improve digital marketing strategies for multiple client profiles

Work with UX designers and coding team to create optimized user experiences that drive growth and revenue

Work with content development team to setup landing pages and drive traffic to them

Use statistical analysis and experimentation to improve the performance and conversion rates of web pages, ad campaigns, social media efforts, and organic search strategies

Create integrated marketing strategy, tying together organic search, ads, social media, and user behavior

Guide SEO enhancements, develop optimization, and marketing strategy; oversee implementation, conduct ongoing experimentation, and track results of individual keyword phrases

Necessary Skills

Proven track record with B2B lead generation using Google Ads, Facebook Ads, LinkedIn Ads, and email marketing

A 3+ year background in analytics‑focused marketing

High level of proficiency with A/B testing and conversion rate optimization techniques

Ability to create analytics plan management and reporting

Ability to create marketing campaigns that result in lead generation

Experience with audience analysis and persona development

Experience with BoxCrush core services:

Google Ads/PPC

User Experience Analysis

Marketing Automation

Social Media Advertising and growing audiences

Content Strategy

Email Marketing Management

Helpful Skills (Will be expected to learn)

HubSpot and Google certifications

Ability to perform SEO analysis on websites

Experience with:

Google Tag Manager

Google Optimize

Moz, Ahrefs, and SEMRush

HubSpot

Content Management Systems (CMS) such as WordPress

Familiarity with BoxCrush core services:

UX/Design

Website function

Search Engine Optimization

Location Services

Compensation And Benefits Compensation includes a salary based on knowledge and experience. Perks of employment include:

Two weeks of paid vacation per year, up to two additional weeks of company‑scheduled paid time off, and paid holidays that correspond with most school calendars

401k with a matching contribution of up to 4% (after one year of full‑time employment)

Costco membership

Free refreshments from our fully stocked break room with soda, snacks, coffee, and tea (your favorites available upon request)

Special Considerations

Fluency in English required for consideration

U.S. Citizenship, Permanent Resident or Green Card required for consideration

All candidates must submit to a post‑offer, pre‑employment successful criminal background check for final employment consideration

We are committed to providing employment opportunities to the most qualified internal or external candidate, based on work‑related factors and without regard to non‑work related factors, including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran or other qualifying veteran. BoxCrush is an Equal Opportunity Employer, EOE.

To Apply Please do not call. Send your resume to careers@boxcrush.com.

Include examples of previous work and a list of your favorite websites, blogs, and/or industry related books.

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