University of Utah Health Research
Sr. Web Content Specialist
University of Utah Health Research, Salt Lake City, Utah, United States, 84193
University of Utah Health Research – Senior Web Content Specialist
Location: Campus, Salt Lake City, UT | Full‑time, Day Shift. Hybrid schedule (1‑2 in‑office days/week).
Open Date: 11/04/2025 | Close Date: 02/04/2026 | Pay Range: $65,000–$80,000.
Job Summary University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.
Why Join Us At University of Utah Health, you’ll be part of a mission‑driven team that improves lives through accessible, high‑quality care and information. You’ll gain hands‑on experience with enterprise‑scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Responsibilities
Manage web portfolios and develop content strategies for clinical service lines.
Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
Build and maintain site pages using an enterprise‑level CMS (Drupal, WordPress).
Conduct content audits and keyword research to inform updates and new content opportunities.
Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
Educate colleagues and partners on web content standards, editorial processes, and best practices.
Represent the web content team at meetings and presentations, sharing insights and recommendations.
Develop and execute search engine marketing strategies, including paid search and social campaigns.
Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications • Demonstrated experience in web content creation, editing, and SEO optimization for large‑scale websites.
• Proven ability to manage multiple projects and deadlines in a complex organization.
• Strong command of grammar, brand voice, and style consistency.
• Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress).
• Ability to collaborate effectively with technical and non‑technical partners as well as senior‑level stakeholders.
Preferences
Experience working within a large healthcare or academic institution.
Strong understanding of plain language, health literacy, and accessibility best practices.
Advanced knowledge of search engine optimization and marketing strategies (including GEO/AEO).
Familiarity with HTML and web publishing workflows.
Analytical mindset with the ability to translate data into actionable content insights.
Passion for creating content that is both user‑centered and aligned with organizational goals.
Benefits Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Equal Opportunity Statement The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an affirmative action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affinitive Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security‑related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
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Location: Campus, Salt Lake City, UT | Full‑time, Day Shift. Hybrid schedule (1‑2 in‑office days/week).
Open Date: 11/04/2025 | Close Date: 02/04/2026 | Pay Range: $65,000–$80,000.
Job Summary University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.
Why Join Us At University of Utah Health, you’ll be part of a mission‑driven team that improves lives through accessible, high‑quality care and information. You’ll gain hands‑on experience with enterprise‑scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Responsibilities
Manage web portfolios and develop content strategies for clinical service lines.
Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
Build and maintain site pages using an enterprise‑level CMS (Drupal, WordPress).
Conduct content audits and keyword research to inform updates and new content opportunities.
Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
Educate colleagues and partners on web content standards, editorial processes, and best practices.
Represent the web content team at meetings and presentations, sharing insights and recommendations.
Develop and execute search engine marketing strategies, including paid search and social campaigns.
Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications • Demonstrated experience in web content creation, editing, and SEO optimization for large‑scale websites.
• Proven ability to manage multiple projects and deadlines in a complex organization.
• Strong command of grammar, brand voice, and style consistency.
• Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress).
• Ability to collaborate effectively with technical and non‑technical partners as well as senior‑level stakeholders.
Preferences
Experience working within a large healthcare or academic institution.
Strong understanding of plain language, health literacy, and accessibility best practices.
Advanced knowledge of search engine optimization and marketing strategies (including GEO/AEO).
Familiarity with HTML and web publishing workflows.
Analytical mindset with the ability to translate data into actionable content insights.
Passion for creating content that is both user‑centered and aligned with organizational goals.
Benefits Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Equal Opportunity Statement The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an affirmative action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affinitive Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security‑related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
#J-18808-Ljbffr