Truist Financial
Digital Marketing Strategist Consumer Deposits, Credit Card & Premier Banking
Truist Financial, Charlotte, North Carolina, United States, 28245
Truist Financial
Digital Marketing Strategist Consumer Deposits, Credit Card & Premier Banking
Location: Charlotte, NC
Employment Type: Full Time
Date Posted: 11/20/2025
Job Categories: Banking, Computers, Software, Finance/Economics, Financial Services, Information Technology
Language Fluency:
English (Required) Work Shift:
1st shift (United States of America) Regular or Temporary:
Regular Job Description
The Digital Marketing Strategist is responsible for driving revenue and engagement on the Truist.com website focusing on Consumer Deposits, Credit Card & Premier Banking. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business (LOB) marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with research, content, design and technology teams on the creation of digital marketing assets. You’ll leverage data‑driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement. Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop marketing strategies to support business objectives and utilizing all marketing channels including digital. Focus on long‑term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities. Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation. Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services. Develop policies and plans and identify and resolve technical, operational, risk management, business, and organizational challenges. Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results. Provide leadership to managers and/or professional‑level contributors and/or large‑scale programs. QUALIFICATIONS
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training. Ten years of related experience or an equivalent combination of education and experience, managing teams. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems. Sound and comprehensive understanding of business and organizational strategies and processes. Significant budget management experience. Deep understanding of clients using research and analytics to ensure marketing success. Ability to lead large projects of significant complexity and notable risk exposure. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry. Team leadership experience. Strong presentation skills and communication skills. Preferred Qualifications:
MBA or Masters degree in related field. Fifteen years of experience or an equivalent combination of education and work experience. OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting: Constantly (More than 50% of the time). Standing: Frequently (25% – 50% of the time). Walking: Frequently (25% – 50% of the time). Bending: Occasionally (Less than 25% of the time). Lifting: Up to 25 lbs. Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. Travel: Up to 25% BENEFITS
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401(k) plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work. Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law. E-Verify. IER Right to Work.
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English (Required) Work Shift:
1st shift (United States of America) Regular or Temporary:
Regular Job Description
The Digital Marketing Strategist is responsible for driving revenue and engagement on the Truist.com website focusing on Consumer Deposits, Credit Card & Premier Banking. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business (LOB) marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with research, content, design and technology teams on the creation of digital marketing assets. You’ll leverage data‑driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement. Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop marketing strategies to support business objectives and utilizing all marketing channels including digital. Focus on long‑term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities. Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation. Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services. Develop policies and plans and identify and resolve technical, operational, risk management, business, and organizational challenges. Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results. Provide leadership to managers and/or professional‑level contributors and/or large‑scale programs. QUALIFICATIONS
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training. Ten years of related experience or an equivalent combination of education and experience, managing teams. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems. Sound and comprehensive understanding of business and organizational strategies and processes. Significant budget management experience. Deep understanding of clients using research and analytics to ensure marketing success. Ability to lead large projects of significant complexity and notable risk exposure. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry. Team leadership experience. Strong presentation skills and communication skills. Preferred Qualifications:
MBA or Masters degree in related field. Fifteen years of experience or an equivalent combination of education and work experience. OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting: Constantly (More than 50% of the time). Standing: Frequently (25% – 50% of the time). Walking: Frequently (25% – 50% of the time). Bending: Occasionally (Less than 25% of the time). Lifting: Up to 25 lbs. Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. Travel: Up to 25% BENEFITS
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401(k) plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work. Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law. E-Verify. IER Right to Work.
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