Personalization & UX Manager, UGG North America Job at UGG in Denver

Personalization & UX Manager, UGG North America Reports to: Sr. Manager, E-commerce UGG Location: Remote US – California / New York Preferred. Applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin. The Role As the Personalization & UX Manager for UGG North America, you’ll lead the vision, strategy, and execution of personalized consumer journeys on UGG.com (US/Canada). Sitting at the intersection of consumer insights, experience design, and digital commerce growth, you’ll blend data‑driven personalization with exceptional UX and UI design. You’ll own the personalization roadmap and end‑to‑end experience design strategy, ensuring every touchpoint—from landing pages to checkout—is seamless, inspiring, and visually cohesive. You’ll manage and mentor a team of UX and UI designers, fostering creativity, experimentation, and continuous improvement. This role partners cross‑functionally with Site Merchandising, GTM, UI Development, Analytics and Marketing teams, leveraging advanced personalization platforms and design systems. With a test‑and‑learn mindset, you’ll deliver high‑impact digital experiences that drive discovery, conversion and lifetime value, shaping the future of eCommerce for one of the world’s most iconic lifestyle brands. Your Impact Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions Establish a unified experience vision and design language that balances brand storytelling with conversion‑focused UX Build business cases to size, prioritize, and secure buy‑in for personalization and UX opportunities, driving measurable revenue growth Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights Translate data‑driven insights into actionable improvements across site merchandising, storytelling, and content strategy Partner with Marketing, CRM and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth Who You Are Bachelor’s Degree in Business, Marketing, Digital Commerce or related field (or equivalent experience) 5–7 years of experience in eCommerce, digital product management or digital marketing, with a strong focus on personalization, UX and design Proven track record of driving personalized site experiences that improved consumer engagement and conversion Experience working in a B2C lifestyle or consumer brand environment preferred Strong understanding of consumer journey mapping and full‑funnel optimization Hands‑on experience with A/B testing tools, personalization platforms and analytics suites (e.g. Dynamic Yield, GA4) Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations Direct managerial leadership experience Consumer‑obsessed with a passion for creating experiences that delight and inspire Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast‑paced environment Collaborative and cross‑functional mindset, with experience driving alignment across diverse stakeholders Known for a growth mindset, curiosity and ability to innovate within complex organizations Ability and desire to lead people What We’ll Give You Competitive Pay and Bonuses – a variety of competitive compensation programs to foster career development, reward success and show our employees how much they’re valued Financial Planning and wellbeing – helpful plans to protect income, pay expenses and invest in the future Time away from work – support for taking time off to be with family, focus on health or recharge Extras, discounts and perks – generous discounts and community‑based programs Growth and Development – extensive opportunities and support for personal and professional development Health and Wellness – comprehensive programs and offerings to support a healthy lifestyle at work and beyond $120,000 - $130,000 Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity. #J-18808-Ljbffr