Head of Marketing
New York, NY 10010
(Hybrid – 4 days in office)
$80,000 – $125,000 base + $25K–$50K equity
About The Company
Our client is reinventing how consumers buy and sell secondhand large items - fitness equipment, appliances, hot tubs, furniture, and beyond. They are a payments-integrated, logistics-enabled peer-to-peer marketplace that makes big, bulky transactions effortless and safe.
Think Facebook Marketplace, but with built-in payments (including payment plans), guaranteed product safety, and end-to-end delivery. They are a 2-year-old, funded startup with a 4-person office and massive ambition. This is your chance to build our marketing engine from the ground floor and earn meaningful equity in a company redefining resale.
The Role
We need a hands‑on, entrepreneurial Head of Marketing who blends creativity with analytical rigor. You’ll design and execute strategies that drive acquisition, retention, and brand love across a two‑sided marketplace.
You’ll report to the Chief Growth Officer and collaborate tightly with product, design, sales, and operations. This is a doer’s role —perfect for someone with taste, hustle, and a track record of turning ideas into revenue.
Key Responsibilities
- Content & Strategy: Own the content roadmap (blog, email, social, partnerships).
- PR & Partnerships: Pitch press, secure brand collabs, execute co‑marketing campaigns.
- Email Marketing: Build lifecycle flows in Klaviyo, test relentlessly, maximize LTV.
- Customer Delight: Lead creative touchpoints (thank‑you cards, gifts, community events).
- Growth Campaigns: Run guerrilla tactics, referral programs, viral acquisition plays.
- Performance Marketing: Manage paid channels (Meta, Google, TikTok) with ruthless focus on CAC/ROI.
- Analytics & Experimentation: Build dashboards, track KPIs, iterate fast.
- Social & Team Leadership: Shape our voice, grow community, manage part‑time creators as we scale.
Who You Are
- A DOER You get things done, own outcomes, and speak confidently about campaigns you’re proud of.
- 4–7 years of consumer marketing experience at disruptive brands (e.g., Warby Parker, Brooklinen, J.Crew, Allbirds, Away).
- Proven execution: Campaigns (any channel) that drove significant revenue or new users.
Bonus
- Digital native: Deep expertise in paid, social, email, content.
- Intellectually curious, biased toward action, endlessly creative.
- Side project? (Blog, newsletter, passion brand) - will be a huge green flag.
- Outgoing, excellent communicator (written + spoken).
- User of the product: Active on Facebook Marketplace, Craigslist, eBay, etc.
- Under 35 (max). Comfortable with ambiguity, on‑call accountability, and occasional US travel.
What We Offer
- $80K–$125K base + $25K–$50K equity (4‑yr vest, 1‑yr cliff)
- PTO, health & dental, wellness stipend, transportation stipend
- 9 am – 5pm core hours (flexible results‑focused culture)
- Ground‑floor impact - build the marketing function from scratch
- Autonomy + resources to experiment and scale fast
Interview Process
- 30‑min intro call
- In‑person coffee chat
- Team interview
- Playbook presentation: Your 30/60/90‑day plan + execution roadmap