Salesforce
Senior Manager, Field Marketing & Events
Job Category: Marketing & Communications.
About Salesforce – Salesforce is the #1 AI CRM where humans and agents drive customer success together, with ambition, action, trust, and innovation. Salesforce is the leading company in workforce transformation and AI-powered agentic era.
Overview Of The Role The Senior Manager of Field Marketing Events is a highly strategic and collaborative role that leads the design, planning, and execution of high‑impact events that fuel business growth. This leader partners closely with cross‑functional stakeholders to deliver experiences that support pipeline generation, deepen customer loyalty, and strengthen alignment across the business. The role blends strategic planning, operational excellence, people leadership, and data‑driven decision making to deliver events that reflect Salesforce’s brand, values, and commitment to equality.
Responsibilities Strategy & Leadership
Develop and oversee the end‑to‑end event strategy and roadmap for a defined portfolio, ensuring strong alignment with corporate marketing, sales, and executive priorities.
Serve as the primary strategic partner to senior stakeholders, providing clear updates, managing expectations, and facilitating alignment on key decisions.
Lead, coach, and support event team members (direct reports and/or cross‑functional contributors), fostering growth, accountability, and an inclusive team culture.
Execution & Project Management
Oversee all aspects of event execution including venue sourcing, logistics, contracting, creative development, registration, content programming, speaker management, and on‑site delivery.
Manage relationships with key vendors, agencies, and partners, ensuring quality, fiscal responsibility, and alignment with expectations.
Build and scale consistent event processes, best practices, and toolkits to enable high‑quality delivery across regions and internal teams.
Integration & Measurement
Own and manage comprehensive event budgets including forecasting, expense tracking, and reconciliation to ensure programs meet financial targets.
Partner with Field Marketing and Operations to integrate event data into Salesforce platforms (Sales Cloud, Marketing Cloud, etc.) for registration, engagement tracking, and reporting.
Define and measure KPIs that demonstrate event success (ROI, pipeline influence, attendance, satisfaction), providing actionable insights and recommendations.
Ensure all event experiences authentically represent Salesforce’s brand, values, and commitment to equality and sustainability.
Audience Development & Field Integration
Lead audience acquisition and demand generation strategies for all managed events, collaborating with Sales and Field Marketing to drive qualified registrations.
Develop and execute integrated CRM campaigns (email, in‑platform messaging, nurtures) that support pre‑event engagement and effective post‑event follow‑up.
Leverage Field Marketing experience to align event strategies with regional and territory priorities, optimizing event formats and locations for local impact and partner engagement.
Synthesize data quickly to support compelling, audience‑relevant storytelling and follow‑up.
Required Qualifications
8+ years of experience in event management or communications, including at least 3+ years leading large‑scale, complex corporate events.
Demonstrated ability to lead strategic programs, manage cross‑functional teams, and collaborate effectively across diverse stakeholders.
Strong project management skills with high attention to detail and the ability to operate in fast‑paced, evolving environments.
Excellent written and verbal communication skills, with the ability to adapt to executive and corporate voice.
Proficiency with Google Suite.
Ability to manage confidential or sensitive information with discretion.
Willingness and ability to travel frequently (up to 30–50%, depending on event schedule).
Preferred Qualifications
Experience with Salesforce CRM, Splash Event Marketing Platform, and Tableau.
Background in presentation design, social media, or digital storytelling.
Strong copy‑editing skills and experience creating audience‑centered messaging.
Ability to quickly analyze and synthesize data to inform strategy and narratives.
Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants. All candidates are assessed on merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. The policy applies to recruiting, hiring, promotion, compensation, benefits, training, and performance assessment. In the United States, compensation offered is determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Benefits include time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock‑purchasing program. More details can be found at https://www.salesforcebenefits.com.
Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Apply today to shape the future and redefine what’s possible for yourself, AI, and the world.
#J-18808-Ljbffr
About Salesforce – Salesforce is the #1 AI CRM where humans and agents drive customer success together, with ambition, action, trust, and innovation. Salesforce is the leading company in workforce transformation and AI-powered agentic era.
Overview Of The Role The Senior Manager of Field Marketing Events is a highly strategic and collaborative role that leads the design, planning, and execution of high‑impact events that fuel business growth. This leader partners closely with cross‑functional stakeholders to deliver experiences that support pipeline generation, deepen customer loyalty, and strengthen alignment across the business. The role blends strategic planning, operational excellence, people leadership, and data‑driven decision making to deliver events that reflect Salesforce’s brand, values, and commitment to equality.
Responsibilities Strategy & Leadership
Develop and oversee the end‑to‑end event strategy and roadmap for a defined portfolio, ensuring strong alignment with corporate marketing, sales, and executive priorities.
Serve as the primary strategic partner to senior stakeholders, providing clear updates, managing expectations, and facilitating alignment on key decisions.
Lead, coach, and support event team members (direct reports and/or cross‑functional contributors), fostering growth, accountability, and an inclusive team culture.
Execution & Project Management
Oversee all aspects of event execution including venue sourcing, logistics, contracting, creative development, registration, content programming, speaker management, and on‑site delivery.
Manage relationships with key vendors, agencies, and partners, ensuring quality, fiscal responsibility, and alignment with expectations.
Build and scale consistent event processes, best practices, and toolkits to enable high‑quality delivery across regions and internal teams.
Integration & Measurement
Own and manage comprehensive event budgets including forecasting, expense tracking, and reconciliation to ensure programs meet financial targets.
Partner with Field Marketing and Operations to integrate event data into Salesforce platforms (Sales Cloud, Marketing Cloud, etc.) for registration, engagement tracking, and reporting.
Define and measure KPIs that demonstrate event success (ROI, pipeline influence, attendance, satisfaction), providing actionable insights and recommendations.
Ensure all event experiences authentically represent Salesforce’s brand, values, and commitment to equality and sustainability.
Audience Development & Field Integration
Lead audience acquisition and demand generation strategies for all managed events, collaborating with Sales and Field Marketing to drive qualified registrations.
Develop and execute integrated CRM campaigns (email, in‑platform messaging, nurtures) that support pre‑event engagement and effective post‑event follow‑up.
Leverage Field Marketing experience to align event strategies with regional and territory priorities, optimizing event formats and locations for local impact and partner engagement.
Synthesize data quickly to support compelling, audience‑relevant storytelling and follow‑up.
Required Qualifications
8+ years of experience in event management or communications, including at least 3+ years leading large‑scale, complex corporate events.
Demonstrated ability to lead strategic programs, manage cross‑functional teams, and collaborate effectively across diverse stakeholders.
Strong project management skills with high attention to detail and the ability to operate in fast‑paced, evolving environments.
Excellent written and verbal communication skills, with the ability to adapt to executive and corporate voice.
Proficiency with Google Suite.
Ability to manage confidential or sensitive information with discretion.
Willingness and ability to travel frequently (up to 30–50%, depending on event schedule).
Preferred Qualifications
Experience with Salesforce CRM, Splash Event Marketing Platform, and Tableau.
Background in presentation design, social media, or digital storytelling.
Strong copy‑editing skills and experience creating audience‑centered messaging.
Ability to quickly analyze and synthesize data to inform strategy and narratives.
Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants. All candidates are assessed on merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. The policy applies to recruiting, hiring, promotion, compensation, benefits, training, and performance assessment. In the United States, compensation offered is determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Benefits include time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock‑purchasing program. More details can be found at https://www.salesforcebenefits.com.
Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Apply today to shape the future and redefine what’s possible for yourself, AI, and the world.
#J-18808-Ljbffr