7-Eleven, Inc
Associate Manager - Brand, Advertising & Media - Restaurants
7-Eleven, Inc, Irving, Texas, United States, 75084
SUMMARY
The Associate Manager of Restaurants will report to the Senior Manager of the Brand, Advertising, Media and Integrated Planning Team and is responsible for the marketing strategy, planning and execution of Laredo Taco Company, Raise the Roost Chicken and Biscuits and Speedy Café campaigns that resonate with existing and growth customers across media channels.
Effective advertising starts with understanding the customer. This role will work closely with our insights team to understand key drivers of consumer behavior and turn those insights into actionable marketing strategies and plans. The Associate Manager also works closely with agency and analytics teams to define a measurement strategy and report results to leadership and key stakeholders.
KEY DUTIES & RESPONSIBILITIES
Understand and consistently evaluate the brands’ core and growth target segments and the competitive landscape through management of research and analysis
Collaborate with the Restaurant Teams to understand business strategy and objectives and translate them into brand and marketing strategy and goals
Oversee the brand strategy, ad production and media planning for Restaurants to ensure campaigns are resonating with the target audience and delivering business results
Plan and work with cross-functional partners and agencies to execute paid, owned, earned and shared media support for Restaurants across: Six sales plan periods and occasion-based mini campaigns (i.e., Cinco de Mayo, National Taco/Chicken Day, etc.)
Three key segments – In-store, Delivery and Catering
Develop and maintain brand standards for all restaurants across new store design work and all marketing channels – includes developing a local store marketing approach and toolkit
Consistently manage marketing reports on a regular cadence
Manage and present marketing QBRs with Marketing and Restaurant Leadership Teams
EDUCATION & EXPERIENCE
Education: 4yr Bachelor’s Degree
Years of Relevant Work Experience: 5+ years
Certifications / Licenses: n/a
SPECIFIC KNOWLEDGE & SKILLS
In depth understanding of common brand, advertising and media best practices
Effective communication, including writing, speaking, active listening and presenting to various levels and stakeholders
Multitasking and time management that allow for working on several campaigns at once
Collaboration skills when working on projects with agencies and cross-functional teams
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
SOFT SKILLS
Self-motivated
Systems thinking
Ability to navigate ambiguity
Resilience
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this .
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Effective advertising starts with understanding the customer. This role will work closely with our insights team to understand key drivers of consumer behavior and turn those insights into actionable marketing strategies and plans. The Associate Manager also works closely with agency and analytics teams to define a measurement strategy and report results to leadership and key stakeholders.
KEY DUTIES & RESPONSIBILITIES
Understand and consistently evaluate the brands’ core and growth target segments and the competitive landscape through management of research and analysis
Collaborate with the Restaurant Teams to understand business strategy and objectives and translate them into brand and marketing strategy and goals
Oversee the brand strategy, ad production and media planning for Restaurants to ensure campaigns are resonating with the target audience and delivering business results
Plan and work with cross-functional partners and agencies to execute paid, owned, earned and shared media support for Restaurants across: Six sales plan periods and occasion-based mini campaigns (i.e., Cinco de Mayo, National Taco/Chicken Day, etc.)
Three key segments – In-store, Delivery and Catering
Develop and maintain brand standards for all restaurants across new store design work and all marketing channels – includes developing a local store marketing approach and toolkit
Consistently manage marketing reports on a regular cadence
Manage and present marketing QBRs with Marketing and Restaurant Leadership Teams
EDUCATION & EXPERIENCE
Education: 4yr Bachelor’s Degree
Years of Relevant Work Experience: 5+ years
Certifications / Licenses: n/a
SPECIFIC KNOWLEDGE & SKILLS
In depth understanding of common brand, advertising and media best practices
Effective communication, including writing, speaking, active listening and presenting to various levels and stakeholders
Multitasking and time management that allow for working on several campaigns at once
Collaboration skills when working on projects with agencies and cross-functional teams
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
SOFT SKILLS
Self-motivated
Systems thinking
Ability to navigate ambiguity
Resilience
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this .
#J-18808-Ljbffr