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Cloaked

Product Design Lead

Cloaked, New York, New York, us, 10261

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Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt‑in at the core. Our product is a virtual “cloak” that you use as you visit any website—Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.

Salary:

$175,000 – $210,000 a year

We’re looking for a Product Design Lead with the right experience to shape the next generation of our mobile and web product suite. This role is ideal for a designer who thrives at the intersection of systems thinking, end‑to‑end experience design, and exceptional UI craft. Someone who can elevate both the product and the design culture.

Location:

New York City (open to relocation)

What You’ll Do

Lead and design user experiences end‑to‑end across mobile and web from research and strategy to polished UI delivery.

Build, evolve, and maintain our design system, ensuring visual and interaction consistency across platforms.

Define and refine user flows, interaction models, and scalable frameworks that drive clarity and cohesion.

Craft elegant, high‑quality interfaces that balance usability, accessibility, and visual impact.

Collaborate closely with Product and Engineering to align user needs, technical feasibility, and business goals.

Leverage user insights, analytics, and usability testing to iterate quickly and make informed design decisions.

Champion design excellence and consistency across the organization.

What We’re Looking For

Design system expertise: Demonstrated experience in building or maintaining cross‑platform systems that scale.

Strong UI craft: Exceptional visual sense for hierarchy, typography, motion, and layout.

End‑to‑end product design experience: Proven ability to connect research, UX strategy, and polished execution.

Systems thinker: Able to translate complex problems into cohesive, modular design solutions.

Proficient in Figma, Adobe Suite and familiar with rapid prototyping tools.

Strong communicator: Can clearly explain design decisions to both technical and non‑technical audiences.

Organized and reliable: Able to manage multiple priorities and deliver with consistency.

Nice to Have

Experience designing for mobile (iOS/Android) or multi‑platform ecosystems.

Experience in design systems, startups, or fast‑scaling teams.

Agency or consulting experience working across diverse product challenges.

What We Offer Cloaked is a well‑funded Series A startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet café, cocktail bar, and a rooftop work area. We have a fully built‑out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and socials!

Compensation and Benefits We offer above‑market rate pay and equity based on the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity.

Benefits Cloaked employees have 401(k), as well as top‑of‑the‑line Health, Dental, and Vision benefits. We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home‑office stipend in addition to a new company laptop (and other tech depending on the role).

Perks

Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.

Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself.

Late‑night meals: Monthly meal stipend to cover time when you can’t cook at home.

Professional growth: Unlimited professional development fund and regular attendance at conferences and industry events.

Our Values

Make the impossible, possible.

Make it possible, quickly.

Make it possible, respectfully.

Keep consumer privacy paramount.

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