Helfy
Director of Social & Influencer Marketing
Helfy is a fast-growing startup in the medical/health-tech space. We’re expanding our global presence and building a powerful brand, and we’re looking for a creative, strategic, and hands-on leader to shape our social media and influencer ecosystem. Responsibilities
Develop and lead Helfy’s full social media strategy across all major platforms. Manage daily operations of social channels including TikTok, Instagram, Reddit, and YouTube. Build concepts, messaging, and creative directions that reflect Helfy’s brand and mission. Work closely with the studio team, photographers, and editors to produce high-quality content. Oversee uploading, organizing, and ensuring consistency of visual assets across platforms. Identify, recruit, and manage influencer partners — from outreach and negotiation to activation and performance tracking. Maintain ongoing communication and long-term relationships with influencers. Centralize and streamline all influencer-related operations into a structured, scalable system. Manage and mentor a Social Media Manager based in Germany. Stay updated on social media trends, competitor benchmarks, and emerging creator opportunities. Requirements
Minimum 4 years of experience in social media roles. At least 2 years of managerial experience, preferably in B2C companies. Deep understanding and hands-on experience with TikTok, Instagram, Reddit, and YouTube. Strong content creation sense — from ideation to execution. Experience running influencer campaigns, including negotiation and day-to-day communication. Highly organized, proactive, and comfortable managing multiple moving parts. Ability to work closely with studio and production teams.
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Helfy is a fast-growing startup in the medical/health-tech space. We’re expanding our global presence and building a powerful brand, and we’re looking for a creative, strategic, and hands-on leader to shape our social media and influencer ecosystem. Responsibilities
Develop and lead Helfy’s full social media strategy across all major platforms. Manage daily operations of social channels including TikTok, Instagram, Reddit, and YouTube. Build concepts, messaging, and creative directions that reflect Helfy’s brand and mission. Work closely with the studio team, photographers, and editors to produce high-quality content. Oversee uploading, organizing, and ensuring consistency of visual assets across platforms. Identify, recruit, and manage influencer partners — from outreach and negotiation to activation and performance tracking. Maintain ongoing communication and long-term relationships with influencers. Centralize and streamline all influencer-related operations into a structured, scalable system. Manage and mentor a Social Media Manager based in Germany. Stay updated on social media trends, competitor benchmarks, and emerging creator opportunities. Requirements
Minimum 4 years of experience in social media roles. At least 2 years of managerial experience, preferably in B2C companies. Deep understanding and hands-on experience with TikTok, Instagram, Reddit, and YouTube. Strong content creation sense — from ideation to execution. Experience running influencer campaigns, including negotiation and day-to-day communication. Highly organized, proactive, and comfortable managing multiple moving parts. Ability to work closely with studio and production teams.
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