Smile Works PLLC is hiring: Marketing Coordinator in Tallahassee

Marketing Coordinator (Full-Time, Hourly) – SmileWorks Children’s Dentistry & Orthodontics Location: Tallahassee, FL Schedule: Full-Time, Monday–Friday (8-hour shifts) Compensation: Starting at $20/hr (higher based on experience) + performance bonuses Employment Type: Hourly (Non-Exempt) About SmileWorks SmileWorks Children’s Dentistry & Orthodontics is one of Tallahassee’s premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships. If you love social media, content creation, events, and making a difference for families, this role is an amazing fit. Position Overview The Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands‑on, content‑focused role that requires being on‑site and occasionally attending community events. Key Responsibilities Social Media & Content Creation Manage and post daily content on Instagram, Facebook, TikTok, and Google Business Profile Capture photos/videos in‑office to create high‑quality, engaging orthodontic and pediatric dental content Write captions, optimize for SEO, and track performance Film and edit short‑form videos and patient testimonials (with consent) Reputation Management Monitor Google reviews and assist with prompt, professional responses Implement review‑generation strategies to support our 5‑star reputation Track review data and produce weekly updates Community Outreach & Referral Marketing Plan and attend school visits, community events, sponsorships, and health fairs Build relationships with pediatricians and family physicians Deliver marketing materials and maintain referral logs Internal Marketing Coordinate office promotions, theme days, contests, and giveaways Assist with communication pieces, branding alignment, and in‑office displays Support new‑patient experience campaigns Website & SEO Support Update website content and imagery Upload blogs, maintain landing pages, and coordinate with SEO partners Track traffic, rankings, and keyword trends Data & KPI Tracking Report weekly metrics: new patients, call conversions, referral activity, social engagement, campaign performance Suggest improvements based on data insights Qualifications Experience in marketing, communications, digital media, or related fields Healthcare or dental marketing experience is a plus (not required) Strong skills in photo/video content creation, social media trends, and editing tools Basic understanding of SEO and analytics preferred Outgoing, organized, reliable, and comfortable working independently Valid driver’s license and ability to travel locally for outreach Schedule & Additional Requirements Full‑time, Monday–Friday (8‑hour workdays) Some Saturdays or evenings required for community events, school visits, or outreach Must be able to commute to our Tallahassee office Must be able to relocate before start date if coming from outside the area Benefits 401(k) with employer match Bonus based on performance Competitive salary Dental insurance Employee discounts Health insurance Vision insurance Paid time off & holidays Training & development Ongoing training and a supportive, growth‑focused culture Why Join SmileWorks? Join a team that celebrates smiles every day. Be part of a workplace that values creativity, compassion, professionalism, and making a difference—one child at a time. How to Apply Submit your: Resume Links to social media or content samples (preferred) Brief statement on why you're a great fit for SmileWorks #J-18808-Ljbffr