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Job Description
Are you ready to be one of our key creative drivers in the development of creative innovation in B2B and B2C for the Americas? This is your chance to bring to life the essence of the LEGO® brand in the Americas, ensuring that the LEGO DNA is present in everything we say for our Key Accounts, Shoppers and Consumers—exploring new creative media and technologies.
Core Responsibilities
- Lead cutting‑edge innovative creative solutions for the LEGO® brand from both a creative and marketing perspective, working across the PMD and OLA organization to bring campaigns to life in the AMS, especially for Key Accounts and new media/channel commerce.
- Play a key role in the creative ideation process for these projects and lead them with a matrix team, including OLA, PMD, M+C and our partners.
- Work with and guide creative teams in Boston, working closely with both creative and comms strategy, OLA Commerce and the Creative Director to implement cross‑platform work for campaigns, content and landing them in the USA in particular.
- Present ideas clearly and strategically to market partners.
- Bring new thinking and innovation to cross‑functional teams in an imperative and critical capacity.
- Work across a multitude of disciplines such as B2B, B2C, entertainment and other areas, bringing together diverse disciplines to solve unique, matrixed briefs and drive business results.
Play Your Part in Our Team Succeeding
The LEGO Agency (OLA) focuses on delivering best‑in‑class campaigns, insight‑driven and fit‑for‑purpose solutions across the LEGO group. OLA Boston serves the AMS markets, covering both North and South America, with a special focus on the USA. It develops campaigns for the region, amplifies global campaigns to fit the USA market, localises campaigns and creates strategies and creative for key accounts such as Walmart, Target and Amazon, handling the full value chain from strategy to final in‑store solutions.
Do You Have What It Takes?
- Minimum 10+ years of relevant experience with an integrated and innovation portfolio, encompassing both a traditional agency and tech/innovation background.
- Background in branding, art direction, digital execution and production with a high level of technical, innovation, media, commerce, B2B, B2C, and craftsmanship expertise.
- Ability to work independently and within a matrix organization.
- Strong communication and presentation skills.
- Capacity to work in a fast‑paced environment, managing multiple projects simultaneously.
- Ability to collaborate effectively with multiple colleagues and influence without direct authority.
- Self‑motivated, driven, strategically minded, and a great teammate.
- Prioritisation skills, curiosity about learning, and a growth attitude.
Additional Details on This Position
- Director‑level, individual contributor role based at 1001 Boylston St., Boston, MA.
- Hybrid working model: a 3‑day in‑office schedule to support individuals’ life situations.
Compensation
The salary for this position ranges from $156,432.00 to $234,648.00, based on anticipated responsibilities, market benchmarks, and organizational constraints. Full remuneration details, including benefits, will be communicated upon offer.
What’s in it for you?
- Family Care Leave – enhanced paid leave options.
- Insurances – comprehensive life and disability coverage.
- Wellbeing – access to the Headspace App and local well‑being initiatives.
- Colleague Discount – generous discount on products from day one.
- Bonus – potential rewards when goals are achieved.
- Workplace – average of 3 days per week in the office, with policy details discussed during recruitment.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Product Management and Marketing
Industries
Manufacturing
The LEGO Group is proud to be an equal‑opportunity and affirmative action employer, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We provide reasonable accommodation for individuals with disabilities throughout the application and interview process. We consider all employees part of the LEGO family, fostering a culture where everyone feels valued and has a sense of belonging.
Build your career brick by brick at the LEGO Group.
Join the LEGO® team today.
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