Content Development Leader, Residential Energy

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What To Expect
Tesla is accelerating the world's transition to sustainable energy, and as a vital member of Tesla Energy's Global Demand Generation and Content Team, this role is central to that mission. The Content Development Leader will leverage exceptional and versatile communication skills across various channels to transform complex residential energy technology into compelling, accessible content. This position ensures customers and partners grasp both the technical depth and real-world impact of Tesla Energy products like Powerwall, Wall Connector, Solar Roof, Virtual Power Plant, and Solar Solutions. Situated at the intersection of product, engineering, growth marketing, and sales, the focus is on written communication that informs, inspires, and drives action. The ideal candidate excels as a writer, adept at navigating technical details, distilling insights from cross-functional teams, and crafting engaging content for diverse audiences and formats.
What You'll Do

Write and develop product-focused content for consumer and business audiences, including white papers, sales enablement documents, customer communications, email campaigns, channel partner communications, website and landing page copy, social media content, and product announcements

Collaborate cross-functionally with sales, product, and engineering teams to gather detailed insights on Tesla Energy products

Translate technical features and capabilities into clear value propositions and messaging for customers and partners

Support the global demand generation team with campaign messaging, content strategy, and asset development for product launches and updates

Develop product positioning narratives and guide how Tesla Energy products are presented to the market

What You'll Bring

7+ years of experience in content development, marketing communications, or technical writing, preferably in the energy sector

Excellent writing and editing skills with a strong portfolio of clear, product-driven content

Comfort with technical subject matter, demonstrating curiosity, attention to detail, and a willingness to ask questions to gain understanding

Experience working with cross-functional teams, including sales, engineering, product marketing, and creative

Ability to manage multiple projects and priorities in a fast-paced, high-growth environment

Strong understanding of digital channels and audience targeting, including web, email, and social media

Passion for Tesla’s mission and sustainable energy

Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction

Family-building, fertility, adoption and surrogacy benefits

Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution

Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

Sick and Vacation time (Flex time for salary positions), and Paid Holidays

Back-up childcare and parenting support resources

Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance

Weight Loss and Tobacco Cessation Programs

Tesla Babies program

Commuter benefits

Employee discounts and perks program

Expected Compensation
$108,000 - $186,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
, Tesla

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Motor Vehicle Manufacturing, Renewable Energy Semiconductor Manufacturing, and Utilities

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