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Novify provided pay range
This range is provided by Novify. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$160,000.00/yr - $180,000.00/yr
Location: US preferred (NYC or Remote across US/EU)
Compensation: Up to $180K base + token allocation
Novify is partnering with a leading institutional staking network that is redefining how enterprises and individuals access secure, liquid, and compliant staking infrastructure.
About the Role
We’re seeking a Head of Marketing who combines strategic thinking with hands‑on execution. You’ll build the marketing foundation from the ground up, defining positioning, crafting institutional narratives, and leading multi‑channel campaigns that drive awareness, adoption, and growth.
You’ll collaborate closely with leadership on go-to‑market milestones, token‑related initiatives, and strategic partnerships, ensuring that every campaign aligns with brand and business goals.
This role is ideal for someone who has led marketing in institutional fintech or digital assets , and can translate complex technology into clear, compelling messaging for sophisticated audiences.
What You’ll Do
- Define and own the marketing strategy and roadmap across awareness, content, and growth
- Craft narratives and campaigns targeting institutional audiences (custodians, funds, ETFs, etc.)
- Lead execution of campaigns tied to product milestones, fundraising, and token initiatives
- Create high‑impact marketing materials: press releases, explainers, decks, and social content
- Develop sales collateral and enablement resources to support business development efforts
- Collaborate on co‑marketing with ecosystem partners and contributors
- Manage content and communication across social and digital channels
- Measure and report on campaign impact and continuously refine strategy
What We’re Looking For
- 7–10 years of marketing experience in B2B, fintech, or institutional crypto
- Proven ability to market to sophisticated audiences and drive measurable results
- Experience crafting and executing go‑to‑market campaigns independently
- Exceptional communication and storytelling skills across content formats
- Comfort working in lean, fast‑paced startup environments
- Strategic mindset with the ability to operate tactically when needed
- (Bonus) Familiarity with staking, tokens, and on‑chain ecosystems
Why Apply
- Be the first marketing hire in a category‑defining protocol
- Join a crypto‑native team backed by top‑tier investors
- Shape brand, messaging, and ecosystem presence from day one
- Competitive salary, token allocation, and remote flexibility
- Play a key role in bridging institutional markets and the future of staking
This search is being run confidentially by Novify .
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
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