Customer Segment Marketing Manager

Position

Customer Segment Marketing Manager – Planet Pharma

Purpose

Support the development and execution of go-to-market strategies for a research-focused product portfolio, with a strong emphasis on multiomics applications and deep understanding of academic, core lab, and departmental research customers.

Job Description

Target pay range: $61.00–$76.25/hr (depending on experience).

Key Capabilities Required

• Multiomics expertise and solid grasp of NGS-based multiomic/multimodel workflows.
• Ability to translate complex scientific capabilities into clear, compelling marketing messages.
• Familiarity with research customer personas: academic labs, core facilities, departmental labs.
• Understanding of their unique needs, purchasing behaviors, and scientific priorities.
• Experience crafting segment-specific messaging and campaigns.
• Ability to build and execute short- and long-term marketing plans aligned with customer journey stages.
• Proven ability to work with Sales, Product Management, and Field Marketing teams.
• Support creation of sales tools, enablement content, and global/regional campaign assets.
• Skilled in analyzing marketing performance and ROI.
• Use insights to optimize tactics and inform leadership.

Key Responsibilities

• Define and execute the customer segment marketing strategy in alignment with company business goals.
• Assess performance and marketing ROI, reporting to senior leadership with insights and recommendations.
• Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
• Drive customer‑centric product innovation and personalization using segment‑specific data, insights, and feedback.
• Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support acquisition and retention.
• Collaborate with Regional Field Marketing to execute major initiatives, including global tradeshows, marketing content, and sales enablement.

Qualifications

• At least 12 years industry experience in Product Marketing or Product Management AND a Bachelor’s degree, OR at least 8 years experience and a Master’s degree, OR at least 5 years experience and a PhD (or equivalent).
• Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries.
• Proven success in customer segmentation, go‑to‑market strategy, and campaign execution.
• Strong analytical skills with ability to convert data into actionable insights.
• Exceptional communication and storytelling skills.
• Experience working in global, cross‑functional, and matrixed organizations.
• Minimum Bachelor’s degree in Marketing, Business, Life Sciences, or related field (advanced degree strongly preferred).

Additional Information

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Project Management
• Industry: Staffing and Recruiting

The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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