About Exponent
Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges. We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.
Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drive our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!
Key statistics
- 1,100+ Team members
- 950+ Consultants
- 640+ Ph.D.s
- 90+ Disciplines
- 30+ Offices globally
Our Opportunity
Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead‑generation campaign strategies in multiple marketing channels.
Responsibilities
- Learn Exponent's complex scientific and engineering consulting business.
- Understand our client audiences and personas.
- Leverage different types of creative content for campaigns and experiment with different campaigns that increase client conversion rates.
- Use marketing tech stack and optimize tools, including HubSpot, SEMrush, Deltek VantagePoint.
- Manage events in HubSpot, including creating assets such as landing pages, emails, workflows.
- Manage lead nurture campaigns.
- Apply innovative lead generation tactics.
- Write compelling content for web, email, and social campaigns.
- Create internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives.
- Apply account‑based marketing tactics and automation workflows for specific targets and industries.
- Own campaigns in LinkedIn and other digital channels.
- Optimize our LinkedIn company page and use LinkedIn features to increase brand eminence.
- Keep Exponent current on digital marketing trends and emerging technologies to drive innovation.
- Synthesize and analyze data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications.
- Create reports that evaluate the impact of marketing activities at both the strategy and campaign levels.
- Run paid LinkedIn campaigns and Google Ads.
- Partner with IT department to integrate marketing technology tools and company's CRM.
- Optimize Exponent's brand in LLMs and increase search in LLMs.
- Coordinate with marketing tech account representatives and administer systems.
- Improve website search functionality using tools such as MeiliSearch or other semantic‑based search to enhance user experience and content discoverability for clients on exponent.com.
- Implement and optimize SEO strategies to improve Exponent's visibility and ranking on Google.
- Implement and optimize search strategies for website and social channels and stay abreast of trends and changes in the marketing landscape.
Skills and Qualifications
- Bachelor's degree in marketing, business, communication, journalism, English or related field.
- Ability to write compelling content and use LLMs to optimize this content.
- Strong data analysis and data presentation skills.
- 6‑8 years of marketing experience.
- Experience developing and implementing strategic marketing communications plans and B2B programs.
- Proficiency and experience with building Power BI dashboards.
- Ability to plan, carry out and provide support for projects with minimal supervision.
- Proficiency in MS Office and PowerPoint.
- Excellent reporting and Excel skills.
- Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding HubSpot properties for reporting purposes.
- Ability to create UTM codes for reporting purposes.
- Experience with paid campaigns in LinkedIn and Google.
- Expert in G4, Google Tag Manager, and Looker Studio.
- Proficiency in Drupal or WordPress.
- Proficiency in SEMRush.
- Experience using multiple LLMs to increase productivity and optimize strategy.
- Understanding of how LLMs work and ingest content.
- Experience with semantic‑based search.
- Knowledge of HTML is a plus.
Life @ Exponent
To learn more about life at Exponent and our impact, please visit the following links:
We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.
Our firm is committed to offering a variety of programs and resources to support health and well‑being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.
Work Environment
At Exponent, we have found that in‑person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi‑disciplinary work environment.
Compensation
The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.
Salary Range
USD $80,000.00 - $125,000.00 per year
Benefits
Access benefits information on our Life @ Exponent page:
Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
If you need assistance or accommodation due to a disability, you may email us at
Job Locations
- Oakland, CA
- Menlo Park, CA