Join to apply for the Director Channel Marketing role at Grayscale Investments
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Position Summary:
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Responsibilities:
- Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
- Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
- Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
- Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
- Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
- Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
- Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.
Prior Experience/Requirements:
- 7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
- Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
- Deep understanding of financial advisor and institutional distribution channels.
- Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement.
- Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
- Project leadership, proven success managing integrated campaigns and external agencies.
- Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
- Passion for shaping narratives in evolving markets.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Financial Services and Investment Management
Referrals increase your chances of interviewing at Grayscale Investments. Get notified about new Director Channel Marketing jobs in Stamford, CT.
#J-18808-Ljbffr