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Specialty Tapes

Specialty Tapes is hiring: Marketing Content Specialist in Waukesha

Specialty Tapes, Waukesha, WI, United States, 53188

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AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities

  1. Graphic Design Support:
    • Create and edit marketing materials, website graphics, social media visuals, and product images as needed.
    • Ensure brand consistency across all creative assets.
  2. Website Management (SEMrush & CMS):
    • Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.
    • Implement website updates, including product listings, blog posts, and landing pages.
    • Collaborate with internal teams or external developers for major site changes.
  3. Email Marketing & Funnels:
    • Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.
    • Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
  4. Tradeshow Support (Infrequent):
    • Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.
    • Coordinate pre- and post-show marketing efforts, including lead follow-ups.
  5. Marketing Literature & Requests:
    • Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
  6. Amazon Daily Operations:
    • Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.
    • Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
  7. Social Media Management:
    • Plan and schedule content posts (1-2 times per week) across relevant social media platforms.
    • Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
  8. Swag Merchandise Management:
    • Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.
    • Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
  9. Other duties as assigned.

Ideal Candidate Qualifications

  • Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
  • Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
  • Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
  • Experience with Amazon Seller Central and basic PPC campaign management.
  • Strong organizational skills and ability to multitask across different marketing functions.
  • Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
  • Excellent written and verbal communication skills.
  • Associates or Bachelor's Degree in Marketing or Related Field Required.
  • Certificate or Training in Graphic Design or Similar preferred.

Company Benefits

  • Competitive wages and earned commission
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Vacations, Holidays & Personal Days
  • 401(k) with Company match.
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